The Dashboard is the first thing that retailers see when they log in to LivePOS.


we will spend another hour with you. For free. It stays free forever. If you get a new manager in six months, she can also be trained for free,” says Biton.


Retailers come. And they stay. LivePOS strives to attract a balanced portfolio of specialty retailers: carts, kiosks and inline stores. “As our business continues to grow, we find that our solution is used in just about every type of retail outlet you can think of. ” says biton, “from the one cart guy to the 500 chain store, they all use our solution. We are very


the FMS, a franchisor can have all of his franchisees place digital purchase orders through their Dashboard or their store’s POS. Everything from sending, receiving and fulfilling orders is digital,” says Biton. “There are no phone calls, faxes or Excel sheets to deal with,” he adds. The FMS also produces reports on refunds and exchanges,


helping identify problematic products. “If a specific product has a higher return-rate than others, that product may be low quality and the franchisor may decide to stop selling it or find another manufacturer,” says Biton.


Free trial


Specialty retailers can try LivePOS through a free 14-day trial. Thereafter service starts at $99 per month. Another lane (think: check-out lane/terminal) can be added for an additional $39 a month. Included in this price is a huge dose of customer service.


“Live POS company offers true, human-answering, 24/7 support. No beeper service or voice mail. Most of our calls are answered under 60 seconds.” says “ Biton. Once retailers sign on with LivePOS, they receive thorough


training. “A certain amount of tweaking might be needed, such as different states have different taxes. Refund and exchange policies, we can help with all of that. If you need another hour,


82 Specialty Retail Report n Winter 2013


proud of that diversity”. The company boasts a 97% customer retention rate, which is a pretty amazing achievement on its own.


Hardware was until recently the biggest investment one


would need to make before computerizing their business, but no more. “Good, fast computers these days are very inexpensive. You can have a full blown POS hardware for under $500.” The LivePOS system will work on just about any windows computer you can buy at the store today, making it very inexpensive to get started. As LivePOS continues to expand, Biton finds himself sharing


his success story with others through seminars and keynote speaking events. “LivePOS has been very successful in the past few years


and since we cater to other business, I am frequently asked by other business owners to list the success factors of LivePOS. My answer is simple: “One factor would be people. Two would be people. Three, would be people. Four, would be people, and five, you guessed it, people!, you can never have enough good people. Like diamonds, they are hard to find, and you may need to dig through the mud and the dirt to find them, but once you do, they are priceless and they are forever .”


Emily Lambert is a freelance writer residing in Fort Washington, PA. She can be reached at emilylambert@comcast.net.


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