Industry holiday data and what they mean for your specialty retail business.


doing the numbers Black Friday Boom


A record 247 million shoppers


visited stores and websites over Black Friday weekend, up from 226 million last year.


Making sure to take advantage of retailers’ promotions to the full extent, the average holiday shopper spent $423 this weekend, up from $398 last year. Total spending reached an estimated


$59.1 billion. Source: National Retail Federation


Small Business Saturday Soars American Express’ campaign has been gaining momentum every


year. 2012 was no exception. Consumers spent $5.5 billion at independent retailers across the country. It’s not too early to plan for this year’s holiday season. Creating a well- planned strategy for SBS will make sure you get a nice chunk of that spending pie.


Source: Small Business Saturday Consumer Insights Survey


A Perfect Fit


Apparel continues to be a top sales category in specialty retail accounting for 15% of all sales. Fun T-shirts, baby apparel, are always big draws in the common area. Find more apparel ideas in our annual startup guide, page 124. Source: Specialty Retail Pulse


22 Specialty Retail Report n Winter 2013 SpecialtyRetail.com App Happy 47%


of smartphone users use a shopping app. Make sure to get on your mall’s mobile marketing platform if they have one. At the


very least, mall maps and store locators for mobile phones can help customers locate you and your services easily.


Source: Tapjoy Mobile Shopping Survey


Social Sales?


Social media accounted for less than 1% of sales on Black Friday. This doesn’t discount its relevance – but probably points to the fact that your customers want you to use social media to raise brand awareness, not just sell, sell, sell! Source: IBM Smarter Commerce


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