What Sells? Y 116
ou may already have an existing cart or kiosk or maybe you are thinking of opening one. There are many factors that help make a successful cart or kiosk business. You will need a solid business plan, professional employees, and outstanding visuals.
But even if you have all of these steps covered the bottom line is that you won’t get far without a good product or product mix that will sell. The cart and kiosk programs in malls was originally developed to have vendors sell unique items on carts—ones that could not be found in the local stores. Over the years specialty retail programs have evolved. In malls today it is all but guaranteed specialty leasing programs will have operators selling cellular service and accessories, sunglasses, and handbags. When looking for a product to sell, try and find one that is brand new to the market or unique to a mall.
Product theme You will need to decide if you want your cart to have only one product or multiple ones that complement each other. Consider selling a product that you know and are passionate
Specialty Retail Report n Winter 2013
about. For example, don’t sell licensed sports products if you have no interest in sports. You want to be very knowledgeable about your product and to be able to interact with customers to make the sale. Make sure that the product you sell is good quality and
approved to be sold in the United States. There are many products out there that are knockoffs and are illegal to sell here. Do your homework and ensure that your product is legal. Also, ask the manufacturer for a list of other operators or stores selling the product in your region. This will help you determine if the product is already oversaturated in the market. If you have your heart set on a specific center, make sure
you pick a product that is not already sold in that center. Even within a center, a certain type of product might sell better at one location over another. For example, a cart selling novelty plush might enjoy greater success close to a childcare drop-off area in the mall. Assess your mall’s location, foot traffic and demographics to determine the best product for your business.
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