Symphony is Sweet publisher’s message
just ho-hum? Or maybe you have a unique product but will it work if your competition is selling exactly the same thing in another shopping center down the street? As you know, specialty retail success depends on not just one or even two factors but a multitude of them working together. And, when those factors do work in concert together, the result is absolute harmony!
W We profiled Kendal Netmaker just last summer as he was getting into the
specialty retail business. Kendal possesses the drive and zest that is the stuff of successful entrepreneurship. He started out fresh but learned from his mistakes (there weren’t many) and within just a manner of months, Kendal moved his successful business from a cart to an inline store. The products he sells help, of course. Neechie Gear is a line of apparel fashioned around the word “Neechie” which can be translated as “friend” from the Plains Cree language. Kendal, a Native American, created a winning idea – one that works for his store. Specialty retailers like Kendal have many tools in their arsenal—and Small
Business Saturday, the wildly successful campaign launched by American Express, is just one of them. Because of the national campaign, American consumers spent $5.5 billion shopping “small” the day after Black Friday. This year, make sure you’re part of this growing movement which will help you successfully leverage the power of community to support your business. And if you’re looking for more support—be it through educational seminars, ideas for cutting-edge new concepts—you don’t want to miss SPREE, our annual tradeshow, which will be held April 16-18 in Las Vegas. I hope to see you there! An array of services and products are also featured in our 17th annual listings guide in this issue. Use this guide to help you research what could be your next (or first) specialty retail venture. At Specialty Retail Report, we recognize that each one of you has the drive
and passion to succeed. We begin the new year resolving to be the definitive resource to help you succeed. We know what it takes to work in concert—to build a perfect symphony!
Wishing you a wonderful and prosperous 2013!
hat does it take for success in specialty retail? Sure, enthusiasm and business-savvy are great, but will they work if your product is
Patricia Norins Publisher, Specialty Retail Report
16 Specialty Retail Report n Winter 2013
SpecialtyRetail.com
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