Cloud control An Apple iPhone most easily explains the cloud concept. “All of your contacts, photos and documents—everything on your phone—is saved on a hard drive somewhere in Apple’s data center.” Biton says. Should you lose the phone, the data is still there. This is the same idea, on a much grander scale, as the LivePOS system. Sales and inventory data are sent to “the cloud” and can be accessed through almost any device with Internet capability, including the new Microsoft Surface and the iPad Mini. If a retailer should lose Internet connection, no worries.


He can continue to ring up customers and collect sales information. When the connection is restored, all information will automatically synchronize with the LivePOS cloud servers. Now add in real time. Retailers can see what’s happening


as it’s happening. “In specialty retail, this is critical. You don’t have a stock room. You can only hold so much product,” says Biton. If retailers see inventory is low in real time, they have


Resource Box:


Headquarters: LaJolla, CA Number of retailers: 15,000+ Number of employees:109 Mission: Provide Powerful Simplicity Strength of concept: Real Time, Anytime, Anywhere Headquarters: La Jolla, CA. Overseas: Middle East, Asia, Latin America


the ability to fix the situation by delivering product from one location to another that very day. Or perhaps a retailer notices nothing has been sold at one


of his locations during the first two hours of a Saturday. “Is the employee selling? Or reading a book? By getting live, up to the minute’s data you can fix the problem right there and then. Time in our business is truly money,” says Biton.


The LivePOS Dashboard What the LivePOS system does, is it compiles vast amounts of your store’s sales data and spit it back out in a clear, concise format called the Dashboard. “Imagine the complexity of a company that has 100 stores, 10,000 items, each item with a different price in each store, each employee with a different commission level, different goals, different refund and exchange policies, the list goes on. It’s a very powerful system. Our biggest strength is that we make it simple to operate, and easy to read and understand,” Biton explains. The Dashboard is the first thing retailers see when they log


in to LivePOS’ back-end website. Data, shown in numbers and colored pie charts, provides a quick recap of all aspects of the business, enabling a company to control multiple locations simultaneously. “The system can segregates access so [for example] regional managers can only see their sales, while corporate managers can see higher-level data,” says Biton. The system also allows you to turn any feature on or off at


a specific location. For example, Store A may be required to collect shopper information while Store B does not. Retailers can also set fixed or non-fixed prices in the system, giving sales associates wiggle room when making deals with customers. For example, a product might show a retail price of $39.95, but at the same time, lets the associate know that $20 is the


80 Specialty Retail Report n Winter 2013 SpecialtyRetail.com


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