Top Two Categories Q2 Sales per Unit


List for Share of Trend Watch


Trend Watch


A review of category performance since 2009 provides a barometer by which it may be possible to identify categories that are showing signs of vigor – and those that may be maturing – or perhaps pausing before resuming their upward trajectory.


es category continue his quarter the share ory peaked at 19% in


essories category has or the Cellphone and


A review of category performance since 2009 provides a barometer by which it may be possible to identify categories that are showing signs of vigor – and those that may be maturing – or perhaps pausing before resuming their upward trajectory.


Performance Indicative of Growth in 2012


In Q1, the categories cited as showing signs of the strongest growth for 2012 were: Holiday, Stationery/Cards/Calendars and Home Décor and Accessories. Of these, the Stationery/Cards/ Calendars category, and the Home Décor and Accessories category are continuing to show positive sales and unit growth in Q2, while the holiday category has softened this quarter. (See detailed Home Décor and Accessories analysis later in this report.)


In addition to these growing categories, two others showed strong growth over Q2 2011. The Professional Services category and the Events/ Entertainment category each saw sales and unit increases over Q2 2011, and will be tracked as


Sales by Unit Type


potential growth categories through the remainder of the year.


Performance Indicative of Maturation


Performance Indicative of Growth in 2012


In Q1, the categories cited as showing signs of the strongest growth for 2012 were: Holiday, Stationery/Cards/Calendars and Home Décor and Accessories. Of


Stationery/Cards/Calendars category, and the Home Décor and Accessories category are continuing to show positive sales and unit growth in Q2, while the holiday category has softened this quarter. (See detailed Home Décor and Accessories analysis later in this report.)


Inline retail units represent a slight majority of all specialty retail sales in Q2 2012. Within this unit type, four categories represent 70% of all sales. (Apparel 40%; Home Décor and Accessories 14%; Toys and Games 8%; and Fashion Accessories 7%.)


Performance Indicative of Maturation


Sales within the Carts unit type are much more segmented with seven categories representing 70% of sales. (Personal Care and Health 19%; Cellphone and Accessories 17%; Jewelry 9%; Fashion Accessories 8%; Sunglasses/Eyewear 7%; Food 5%; and Bath Body and Fragrance 4%.)


Sales within the vending category have grown from less than 1% in Q2 2009 to nearly 3% in Q2 2012. Though a much smaller segment, vending units have a notably different mix of categories with Amusements and Food combining for 58% of sales.


SpecialtyRetail.com Winter 2013 n Specialty Retail Report


Categories cited for their slower growth and/or sales and unit declines were the Cellphone and Accessories category, the Pet Products category and the Sporting Goods category. Of these, the Cellphone and Accessories category continues to be flat in terms of sales and unit growth in Q2. The other two categories, however, each showed renewed strength in Q2 with total sales in the Pet Products category up 56% over Q2 2011, and the Sporting Goods category up 19% over Q2 2011.


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In addition to these growing categories, two others showed strong growth over Q2 2011. The Professional Services category and the Events/Entertainment category each saw sales and unit increases over Q2 2011, and will be tracked as potential growth categories through the remainder of the year.


Categories cited for their slower growth and/or sales and unit declines were the Cellphone and Accessories category, the Pet Products category and the Sporting Goods category. Of these, the Cellphone and Accessories category continues to be flat in terms of sales and unit growth in Q2. However, the September introduction of the iPhone 5 is expected to jumpstart category growth again in Q4. The other two categories, however, each showed renewed strength in Q2 with total sales in the Pet Products category up 56% over Q2 2011, and the Sporting Goods category up 19% over Q2 2011.


these,


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