Year-To-Date (Q1 + Q2) Top 10 Sales Categories Year‐To‐Date (Q1 + Q2) Top 10 Sales Categories
2012
1 2 3 4 5 6 7 8 9
10
Category Apparel
Cellphone and Access. Personal Care and Health Fashion Access. Food
Jewelry
Home Décor and Access. Toys and Games
Professional Services Personal Services
% Total Sales Category
15% 13% 11% 7% 7% 5% 5% 4% 3% 3%
73% Apparel
Cellphone and Access. Fashion Access. Food
Personal Care and Health Jewelry Services
Toys and Games Amusement
Home Décor and Access. 2011
% Total Sales
15% 13% 8% 7% 7% 7% 7% 5% 4% 4%
76% Note: In 2012, the Services categories was split to reflect Personal and Professional Services
Through the end of June, the top 10 categories accounted for 73% of all specialty retail sales – down from 76% for the same period in 2011, and more closely aligned with Q2 results in 2010 and 2009. The Amusement category, which had been in the Top 10 since 2009, was edged out by Personal and Professional Services (reported above as a combined Services category). Compared to Q2 2011, the Amusement category saw a 1% decrease in the number of reporting units and 23% decrease in total sales.
Among the Top 10 categories, the Personal Care and Health category captured its largest share of total sales (11%) in the four years sales have been tracked —despite a slight (2%) overall sales decline compared to Q2 2011. The share of sales rank of the Personal Care and Health category has been positively impacted by both an increase in the number of units (resulting in higher total sales) and by sales declines in other Top 10 categories. The average number of Personal Care and Health units per center in Q2 was six – up from just three units per center in Q2 2009. Sales per unit in the Personal Care and Health category were $8,570 for Q2 vs. $12,452 in Q2 2011—a per unit decrease that results for a 42% increase in the number of reporting units.
Note: In 2012, the Services categories was split to reflect Personal and Professional Services
Through the end of June, the top 10 categories accounted for 73% of all specialty retail sales – down from 76% for the same period in 2011, and more closely aligned with Q2 results in 2010 and 2009. The Amusement category, which had been in the Top 10 since 2009, was edged out by Personal and Professional Services (reported above as a combined Services category). Compared to Q2 2011, the Amusement category saw a 1% decrease in the number of reporting units and 23% decrease in total sales.
Among the Top 10 categories, the Personal Care and Health category captured its largest share of total sales (11%) in the four years sales have been tracked – despite a slight (2%) overall sales decline compared to Q2 2011. The share of sales rank of the Personal Care and Health category has been positively impacted by both an increase in the number of units (resulting in higher total sales) and by
Compared to Q2 2011, six of the Top 10 categories saw sales increases, with only Personal Care and Health, Fashion Accessories, Jewelry and Personal Services seeing a sales decrease. After several quarters of sales decreases, the Apparel category was a particularly bright spot when compared to Q1 2011, with an overall 12% sales increase. This growth has been spurred by per unit sales growth – not by the number of units per center which slipped from 4.2 in Q1 to 4.0 in Q2. The average monthly sales per unit for the Apparel category in Q2 was $6,173 – up from $5,829 in Q1 and from $5,352 in Q2 2011.
Category Apparel
Cellphone and Acc. Services
Personal Care and Health Food
Fashion Accessories Jewelry
Home Décor and Acc. Amusement
Sunglasses and Eyewear
number of specialty retail units per center compared to Q2 2011. The average number of specialty retail units per center has dropped from 25 in Q2 2011 to 23 in Q2 2012. Despite both the overall sales decrease and the decrease in the number of total units, per unit productivity continues to improve. The average sales per unit in Q2 increased by 5% compared to Q2 2011, from $20,301 to $21,351 for the quarter.
2010
% Total Sales Category
18% Apparel
13% Cellphone and Access. 8% Personal Care and Health 6% Services 6% Food
5% Fashion Access. 5% Jewelry
5% Home Décor and Access. 4% Sunglasses and Eyewear 3% Amusement
73%
2009
% Total Sales
16% 12% 8% 7% 7% 6% 5% 4% 4% 3%
72%
110
Specialty Retail Report n Winter 2013
SpecialtyRetail.com
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