THE UK’S MOST LOVED YOUTH BRANDS
YouTube, Cadbury, Boots and Cancer Research amongst top 10 youth brands
YouTube trumped the California tech giant Apple, renowned as the tech brand that young people are talking about, and has been named as the number one brand among young people in a piece of research by The Beans Group, the Youth 100, which reveals the UK’s most loved brands according to 18-24s.
Over 1,000 students from across the UK took part in this research and here is top 20:
11. H&M 12. Converse 13. Pringles 14. Costa 15. Visa 16. Kettle Chips 17. Haribo 18. Facebook 19. Greggs 20. Channel 4
Category winners:
Fast food: Greggs Food: Heinz Beanz Snacks: Cadbury Beer & Cider: Kopparberg Spirits & Wine: Jägermeister Drinks (non-alcoholic): Costa Entertainment: Alton Towers
Travel: National Rail Media: BBC Websites & Apps: YouTube Mobile Providers & ISPs: Sky Charities & Campaigns:
Cancer Research UK
Commenting on the results, Luke Mitchell, Head of Youth Strategy at The Beans Group says, “YouTube has successfully morphed ‘video’ into a conversation between creators, writers, producers and the audience. They’ve provided a platform where the humble video has been transformed as part of the online revolution that resonates with young people. YouTube are deserving winners.
“18-24s are an influential, highly social, open-minded and ambitious group. Many of the top performing brands identify their passions and find a role within them. Others win simply by focussing on good value and great service, two qualities that young people rate highly in a brand.”
1. YouTube 2. Wikipedia 3. Cadbury 4. Google 5. BBC 6. skype 7. Doritos 8. Boots 9. Amazon 10. Cancer Research
Technology: Apple Retail: H&M Banks & Finance: VISA Online shopping: Amazon Health & Beauty: Boots Fashion: Converse
Providing students with discounts, entertainment and advice on all things student,
studentbeans.com speaks directly to over 500,000 UK students every month.
www.studentbeans.com
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