DEVELOPMENT PIPELINE: THEME PARKS
ESCAPE – AdvEnturEPlAy
Teluk Bahang, Malaysia n OPENING 2012
The inaugural Wizarding World theme park has been hailed a success and is set to be rolled out
hArry PottEr thEmE PArkS Hollywood, California, USA n OPENING TBC
Osaka, Japan n OPENING 2014
Warner Bros Entertainment and Univer- sal Parks and Resorts (UPR) have an- nounced plans to develop a new Harry Potter-themed adventure park at Universal Studios Hollywood in California.
www.attractionshandbook.com
The move follows on from the success of the inaugural Wizarding World of Harry Potter, which launched at the Universal Or- lando Resort in 2010. The concept is now set for a significant expansion worldwide. In addition, Universal Studios Japan has partnered with Warner Bros Entertainment and UPR to develop a new Harry Potter attraction in Osaka, Japan. It is due to open in late 2014.
Both attractions will offer a fully immer- sive environment for all the family, bringing the story of wizarding to life.
www.warnerbros.com Attractions Handbook 2012–2013 9
The new ESCAPE park (formerly known as the Ecofun Theme Park Resort) in Malaysia will comprise three separate areas on a 44-acre (18-hectare) site: Adventureplay, Waterplay and Treetops Hotel. The RM100m (£20.2m, e25.3m, US$31.7m) complex will be located in Teluk Bahang on Penang island. Work on site kicked off in Novem- ber 2011, and the park’s Adventure- play area is expected to open this September, with Waterplay and Tree- tops Hotel opening in phases over the next six years. It is hoped that the resort will attract at least one million visitors annually, and have a positive effect on local tourism services. The park was designed by SIM
Leisure − involved in Universal Stu- dios Singapore, Wahoo Waterpark in Bahrain and Yas Island in Abu Dhabi.
www.simleisure.com
SIM Leisure designed ESCAPE
WARNER BROS ENTERTAINMENT/UNIVERSAL PARKS AND RESORTS
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