Last year saw visitor numbers to Harry Potter at Universal Orlando rise by 29 per cent, while Ocean Park in Hong Kong secured a 29 per cent growth rate
As shown in Table 1, Disney parks remain the most popular in the world and the only ones to attract more than 10 million visits annually. The impact of the Japanese tsu- nami can be seen in the data for the Tokyo Disney parks − despite being closed for over a month, they remained the third and fourth most visited parks in the world.
Most of the top 25 parks increased their visitor numbers in 2011 with some parks showing exceptional growth. The ongoing appeal of Harry Potter increased visitors to Universal’s Islands of Adventure by 29 per cent in 2011 − on top of a 42 per cent rise in 2010. In two years, this rise has added up to almost 3.5 million additional visits. No wonder Universal aims to add Harry Potter lands to their parks in Hollywood and Japan. The big growth in 2011 took place in Asia. Ocean Park in Hong Kong (28.7 per cent), Hong Kong Disneyland (14 per cent) and Nagashima Spa Land in Japan (30.3 per cent) all reported double-digit percentage attendance growth. The only other top 25 worldwide park to achieve this was SeaWorld California and Islands of Adventure in the USA. The impressive growth in Asian parks has re- sulted in attendance rates at the top 20 parks in Asia combined breaking the 100 million figure for the first time. North America still tops the geographic rankings, but Asia is catching up fast and if the pace of growth continues Asia will soon outshine North America.
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TABLE 1: TOP 25 AMUSEMENT PARKS/THEME PARKS WORLDWIDE (2010) Rank Park and Location
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19
Magic Kingdom at Walt Disney World, Lake Buena Vista, FL, USA Disneyland, Anaheim, CA, USA Tokyo Disneyland, Tokyo, Japan Tokyo Disney Sea, Tokyo, Japan
Disneyland Park at Disneyland Paris, Marne-La-Vallée, France Epcot at Walt Disney World, Lake Buena Vista, FL, USA
Disney’s Animal Kingdom at Walt Disney World, Lake Buena Vista, FL, USA Disney’s Hollywood Studios at Walt Disney World, Lake Buena Vista, FL, USA Universal Studios Japan, Osaka, Japan
Islands of Adventure at Universal Orlando, FL, USA Ocean Park, Hong Kong SAR
Everland, Gyeonggi-Do, South Korea
Disney’s California Adventure, Anaheim, CA, USA Universal Studios at Universal Orlando, FL, USA Hong Kong Disneyland, Hong Kong SAR Nagashima Spa Land, Kuwana, Japan Lotte World, Seoul, South Korea Seaworld Florida, Orlando, FL, USA
Universal Studios Hollywood, Universal City, CA, USA
20 Walt Disney Studios Park at Disneyland Paris, Marne-La-Vallée, France 21 22 23 24 25
Europa Park, Rust, Germany
Seaworld California, San Diego, CA, USA Busch Gardens Tampa Bay, Tampa, FL, USA De Efteling, Kaatsheuvel, the Netherlands Tivoli Gardens, Copenhagen, Denmark
TOTAL
% Change Attendance Attendance 2010/2011
2011
1.0% 17,142,000 16,972,000 1.0% 16,140,000 15,980,000 -3.2% 13,996,000 14,452,000 -5.8% 11,930,000 12,663,000 4.7% 10,990,000 10,500,000 0.0% 10,825,000 10,825,000 1.0% 1.0% 4.2%
29.0% 28.7% -4.6% 1.0% 2.0%
13.5% 30.3% 4.1% 2.0% 2.0% 4.7% 5.9%
13.0% 2.0% 3.1% 7.2% 3.8%
2010
9,783,000 9,686,000 9,699,000 9,603,000 8,500,000 8,160,000 7,674,000 5,949,000 6,955,000 5,404,000 6,570,000 6,884,000 6,341,000 6,278,000 6,044,000 5,925,000 5,900,000 5,200,000 5,820,000 4,465,000 5,780,000 5,551,000 5,202,000 5,100,000 5,141,000 5,040,000 4,710,000 4,500,000 4,500,000 4,250,000 4,294,000 3,800,000 4,284,000 4,200,000 4,125,000 4,000,000 3,963,000 3,696,000 196,308,000 189,083,000
Attendance figures are estimates, based on company information, annual reports, published information and from reliable TEA/ AECOM industry and tourism sources. Per cent changes for 2011 for certain parks are based on adjusted/updated figures for 2010, thus not directly comparable to the published TEA/AECOM list for 2010/09 or previous reports. Source: TEA and AECOM.
Attractions Handbook 2012–2013 49
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