you! the experience
Museum of Science and Industry, Chicago, IL, USA MUSEUM EXHIBIT
This 15,000sq ft (1,394sq m) exhibit is a celebration of body, mind and spirit, which explores many aspects of personal health and well being. It showcases the extraordinary workings of our bodies, the effects of lifestyle choices we make, the impact of our environment and the role of medical technology.
More than 50 interactive elements, each unique in character, engage the audi- ence across a diverse spectrum of topics, from birth and reproduction and individual organ systems to lifestyle choices, diet, medical innovation and ultimately aging and life expectancy.
These include a giant, interactive 13” heart; a human-sized cardio “Hamster Wheel”; “Stay Active,” demonstrating how the physically challenged overcome barriers; “Mirror, Mirror”, demonstrating the expres- sion and perception of emotions; and “Your Appetite” – a series of lighthearted interac- tives about healthy eating choices.
A wide array of media segments, each sensitively designed for its specific topic, supplement the experience, and guests can swipe their admission ticket throughout the exhibit to aggregate additional data and links to access when they return home. The exhibit is also supported by a rich programme of educational information for guests, students and teachers alike. “YOU! the Experience” presents its subject matter at an unprecedented scale and does so with imagination, creativity, excellent design and, most of all, with sensi- tivity in its presentation. It successfully covers an ambitiously broad range of subject matter, but the developers of the project looked at each facet of the story individually, selecting presentation modes and designing interac- tives which engage and communicate for that specific piece of the story.
The exhibit can be experienced on a “macro” level, focusing on the largest and most obviously dynamic exhibits, but each topic presented also has considerable depth which can immerse the visitor in the exhibit for many hours and multiple visits. Appealing and engaging across the full demographic range, “YOU! The Experi- ence” is a thoughtful and memorably engaging museum exhibit presentation that demonstrates the very best of compelling design and execution, said the judges. l
The exhibit has strong educational content
Client: Museum of Science and Industry, Chicago, USA (
www.msichicago.org) TEA members on the project: Museum of Science and Industry, Chicago, John Beckman (www.
msichicago.org); Hunt Design, Jennifer Bressler (
www.huntdesign.com); Cortina Produc- tions, Jim Cortina (
www.cortinaproductions. com); Snibbe Interactive, Scott Snibbe (www.
snibbeinteractive.com); Design Island, Tim Steinouer (
www.design-island.com); and Mad Systems, Tricia Rodriguez (
www.madsystems.com)
www.attractionshandbook.com Attractions Handbook 2012–2013 63
Over 50 interactive elements demonstrate the workings of our bodies, minds and spirit
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