DEVELOPMENT PIPELINE: VISITOR ATTRACTIONS
kung-fu park Hubei, China
n OPENING 2015
Ikonic Entertainment Group has secured a deal with investment company Taichi Lake Group to design and develop a Tai Chi and Kung Fu- themed attraction in Hubei, China. Ikonic will provide masterplanning, concept creation, schematic design and construction oversight services for the US$3.1bn (£2bn, e2.5bn) project − touted as the largest theme park ever to open in China. Due to open in 2015, it will include
Merlin’s new Legoland and Ocean Adventure will complement its existing Sea Life at CentrO
Ocean adventure park & legOland discOvery centre
Oberhausen, Germany n OPENING 2013
Merlin Entertainments will invest e15m (£12m, US$19m) in developing two new attractions at the CentrO mixed-used com- plex in Oberhausen, Germany. Merlin already operates a Sea Life centre at the complex − Germany’s largest shopping centre − but is now planning to open its first ever Ocean Adventure Park at the site, as well as a new Legoland Discov- ery Centre. Both attractions are scheduled to open by April 2013 and Ocean Adven-
www.attractionshandbook.com
ture Park will be built on the site of the old
CentrO.Park amusement park, which closed in 2010. Merlin secured the man- agement of the site in March 2011. The new attraction will operate as an extension to Merlin’s existing Sea Life aquarium, and according to Glenn Earlam, managing director of Merlin’s Midway At- tractions, it will “take the marine experi- ence to the next stage”.
The Legoland Discovery Centre in Oberhausen, Merlin’s eighth worldwide and second in Germany, will replace that currently operating in Duisburg. Accord- ing to Earlam, the move to Oberhausen offers benefits such as joint ticket offers to encourage visitors to visit all three sites.
www.merlinentertainments.biz Attractions Handbook 2012–2013 17
a Taichi Kung Fu theme park and a large theatre for live shows. It is estimated that the agreement reached between Ikonic and Taichi Lake Group will generate several hundred jobs, as well as revenues, for numerous Los Angeles-based subcontractors and service providers over the next three years, The agreement will feature Ikonic as the master designer and project manager for a series of projects commissioned by Taichi Lake Group. These include a Kung Fu-oriented theme park at Wudang Mountain, Hubei Province; an amusement park in Qingzhou, Shandong Province; a live show combining Daoist and Taichi Kung Fu culture with Western enter- tainment concepts; and a documen- tary on Daoism and Taichi Kung Fu.
http://ikonicgroup.com
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