COMPANY PROFILE The Juice
Central House, Central Way, Winwick Street, Warrington, WA2 7TT, UK Tel: +44 (0)20 7193 7473
Fax: +44 (0)20 3318 6056 Email:
pauline.quayle@thejuice.com Website:
www.thejuice.com
https://twitter.com/thejuicefi lms
Background briefi ng The Juice was founded in 2010 in the UK by Pauline Quayle and James Brocklehurst with a very clear aim – to provide quality content, choice, fl exibility and affordability in the marketplace. The team began with the exclusive distribution of several titles from the award-winning studios Red Star 3D, with more studio titles being added to the collection. The Juice’s mantra is that quality is paramount.
Main products & services In 2011 The Juice began to produce their own fi lms in collaboration with other tal- ented studios they found along the way and further extended their library. The company’s fi rst ride was commissioned for the fi lm Hover Chase, which was pro- duced by Lightworx and released in July 2011. This proved to be very successful and The Juice went on to produce their fi rst branded attraction fi lm called Elvis Rocks, which was released this June. Elvis Rocks is a clever combination of a modern day story intertwined with music by rock star Elvis to create a storyline and music track appealing to all age groups, ranging from grandparents to grandchildren. The Juice
www.attractionshandbook.com
aimed to create true family entertainment by bringing togeth- er generations and no less than seven iconic Elvis hits with an amusing and dynamic storyline. Recognis- ing the pulling power of branded fi lms, The Juice has negotiated several new licences and aims to introduce a range of original ideas to give the company a uniqueness within the attractions sector.
Additional services In addition to fi lm distribution, The Juice has a creative team that works on custom- ised generic and branded fi lm projects for clients. Recognising that the name of the game is to help clients to maximise their potential when showcasing fi lms at their venues, The Juice also offers clients with an opportunity to buy merchandise from approved factories and, where possible, sponsorship opportunities.
Pauline Quayle, founder
Key customers Theme parks, family enter- tainment centres, museums, standalone attractions, resorts, cruise ships, exhibi- tions, museums, science centres, planetariums, zoos and aquariums.
Where in the world? The Juice has a global reach, but prides itself on providing a ’local service’, so the com- pany is keen to continue to provide quality fi lms, choice, fl exibility and a competitive edge to its clients.
Plans for 2012 The Juice has forged strong links with sev- eral hardware partners and is now working on a new affordable method of fi lm en- cryption, which will be offered to other studios to enable protection again copy- right – available from early 2013. Thinking outside of the box and monitoring new de- velopments will always remain at the heart of the business, with new trends being the lifeblood of the company’s future success.
Attractions Handbook 2012–2013 119
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