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'C3PO' Anthony Daniels with R2D2 and storm troop- ers at the THEAs: the challenge for Star Tours was to remain true to the original vivid stories


THE STAR TOURS – THE ADVENTURES CONTINUE


Disneyland, Anaheim, California, and Disney’s Hollywood Studios at Walt Disney World Resort, Orlando, Florida, USA


ATTRACTION REFRESH


This nomination recognised the complete reimagining of Star Tours – the fi rst simulator experience in a themed environment. The original attraction has been in opera- tion since 1987, but new technologies had become available that could enhance the experience. At the same time, the Star Wars mythology has remained relevant to succes- sive generations of fans. The challenge was to remain true to the vivid stories while making use of these new technical tools and guest interactive capabilities.


The refreshed attraction has succeeded both operationally and with the extremely loyal Star Wars’ fan base. For the guests, the most compelling feature is the variable content that affords multiple storylines, loca- tions and characters. This element of surprise drives multi-generational audiences to return again and again to explore different vistas into many realms of the Star Wars Galaxy. Today’s audience expectations for a high- tech science-fantasy world as renowned


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as Star Wars far surpass the analogue entertainment world that existed back in 1987 when Disney originated this granddaddy of simulators, which later became an industry template. To achieve a breakthrough experience, all new “state of the art” 3D digital media systems were a given, but what really brings Star Tours – The Adventures Continue to life is a unique branching story structure employ- ing multiple destinations and characters. This non-traditional storytelling device provides 54 potential show experiences, evoking guests' curiosity and resulting in a dramatic increase in attraction repeatability. To bring a layer of personalisation and rel- evance, image capture systems are used to integrate riders into the varied story branches. All of this is fed into multiple motion programs which have been designed for each random sequence, creating a multiplicity of options for the 54 distinct profi les and unique real- time guest integrations.


While the major components create the guest “wows”, every nook and cranny along the pre-show queue was given new story elements and advanced special ef- fects. This has extended the experience of this “galaxy far, far away” way beyond the doors of the Starspeeder 1000 and repositions the whole experience firmly in a new century. ●


Client: Walt Disney Imagineering TEA members on the project: Walt Disney Imagi- neering FAR Out! Creative Direction, Rick Rothschild; American Scenic, Phil Bloom (www.americanscenic. com); Birket Engineering, Steve Birket (www.birket. com); Electrosonic, Chris Conte (www.electrosonic. com); Entertainment Techknowledgy, Kane Fritz (www.entertainmenttechknowledgy.com); Exp, Dan Christman; Mivan, Stephen Mills (www.mivan. com); Morris Architects, James Pope (www.morrisar- chitects.com); Technical Multimedia Design, David Revel (www.techmdinc.com); and TWT – The Wheel Thing, Frank Weigand (www.theTWTgroup.com)


Attractions Handbook 2012–2013 61


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