COMPANY PROFILE Prime Play by WhiteWater
6700 McMillan Way, Richmond, BC, V6W 1J7, Canada Tel: +1 604 232 4505 Fax: +1 604 232 4605 Email:
info@primeplay.com Website:
www.primeplay.com Skype:
nathan.v.jones
@primeplay
www.facebook.com/PrimePlay www.linkedin.com/company/prime-play
Background briefi ng Prime Play by WhiteWater was founded in 1993, and in 2001 became a division of WhiteWater West Industries Ltd.
Trail, Sky Trail®
Main products Prime Play has been creating active attrac- tions that are fun for the entire family for nearly 20 years. As a world leader in the design and manufacture of active play attractions, Prime Play brings a world of imagination to life. Prime Play products include the Adventure Ropes Course, CTS Zip Lines,
Soft Contained Play, Climbing Walls, The Dig, Foam Factory®
, Ballocity™, Cushie Collec-
tion, Toddler Play, Spinning Rapids™ Ride, Water Coaster™ and the AquaCourse™.
Additional services Prime Play’s in-house team of industry experts also provides a range of services: ranging from architecture, designing and theming to manufacturing, project manage- ment, installation and retrofi tting.
Unique selling points We specialise in masterplanning, integrat- ed product mix and turnkey operations.
www.attractionshandbook.com
Key customers Family Entertainment Centres, amusement and theme parks, waterparks, bowling centres, zoos and aquariums, museums, recreation centres, hotels and resorts, restaurants and cruise ships.
Where in the world? All continents except for Antarctica.
Plans for 2012 Prime Play will develop its integrated Fam- ily Adventure Park concept and grow as a world leader in Family Entertainment Cen- tres and as a designer and manufacturer of attractions. Prime Play introduced the integration of water and spray elements to its Adventure Trail.
2012 trade shows International Bowl Expo, AZA, WWA, EAS and IAAPA.
Key personnel Teri Ruffl ey, Managing Director; Nathan Jones, Vice President of Sales and Marketing, Americas; Doug Smith, Vice President of Business Development; Seth Foster, Vice President of Sales, USA.
Prime Play’s Adventure Trail at SeaWorld What the clients say
“To create the industry’s fi rst on-board ropes course we would need the expertise of Prime Play. From the beginning, they were able to solve our engineering chal- lenges and balance the need for family fun.” Lania Rittenhouse, Vice President of Prod- uct Development, Carnival Cruise Lines
“The new Ballocity™ and ropes course have sparked increased interest. This is the third I’ve purchased and all of them are still at- tracting guests and operating perfectly.” Eric Barnes, Owner, Thrill It Fun Center,Orange, CA, USA
Attractions Handbook 2012–2013 109
Nathan Jones, Vice President of Sales and Marketing
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