COMPANY PROFILE Play & Attractions at Leisure Industry Week
UBM, Ludgate House, 245 Blackfriars Road, London, SE1 9UY, UK
Tel: +44 (0)20 7955 3968 Email:
joel.willmore@ubm.com Website:
www.liw.co.uk
@l_i_w
www.facebook.com/Leisure-Industry-Week
Background briefi ng Leisure Industry Week (LIW) was launched in 1989 and is owned by UBM.
Main services LIW is the leading trade show for the entire out-of-home leisure industry. It takes place every September at the NEC in Birming- ham, UK. The Play & Attractions section of the
show is aimed at the family entertain- ment and visitor attractions community. Attendees are able to explore the latest indoor and outdoor play equipment, test the newest innovations to hit the market and keep up with trends and best practice advice with a top-quality free education programme.
Additional services The exhibition is divided into six sectors: Play & Attractions, Eat & Drink, Pool & Spa, Health & Fitness, Sport, and Leisure Facili- ties. These combine to provide visitors with the chance to test and compare products from the entire industry while opening up avenues for secondary spend. LIW provides access to a vast range of leading suppliers displaying the latest
www.attractionshandbook.com
products and services available to the leisure industry, interactive features to enhance the visitor experience and live demonstrations to showcase innovative products.
Unique selling points This is the UK’s leading trade show, cover- ing the entire out-of-home leisure industry, where over 300 market-leading suppliers from the leisure industry all gather in one place. In addition, the show is supported by the Fitness Industry Association (FIA) and Play Providers Association (PPM). The exhibition provides attendees with
an ideal opportunity to meet with key buyers and leading suppliers face-to-face, as well as gain access to new markets via the LIW sectors. The most innovative products on the market can be tested and compared, and more than 150 hours of free high-quality education are on offer.
Key customers Visitors to LIW include owners, operators and managers from visitor and family at- tractions, indoor and outdoor play centres, local authorities, holiday centres, health clubs, spas, swimming pools and hotels.
Joel Willmore, sales manager
Where in the world? Clients in more than 60 countries on six continents. Our extensive body of work is both global and local.
Plans for 2012 To increase year-on-year visitor footfall to the show, confi rming it as the place to fi nd market leaders in innovation. New at the show this year: CPD-accredited REPs Na- tional Convention, RoSPA Health & Safety Advice Clinic, and the Zip Wire Experience.
Key personnel David Sanvoisin, event manager; Joel Willmore, sales manager; Cassandra Grant, marketing manager
What the clients say
“Our new product Cool Detective was borne out of discussions we had at last year’s show where we won a huge franchise con- tract – it’s great to see so many visitors.” Kate Gaskin, director, Right Angle Events
“We’re a big supporter of LIW. I can’t think of another show in the UK or Europe that brings everyone all together in one place.” Phil Pickersgil, MD, Innovative Leisure
Attractions Handbook 2012–2013 105
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