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ATTRACTIONS MANAGEMENT HANDBOOK 2012–2013


BROUGHT TO YOU BY IN ASSOCIATION WITH


BOOK SALES Denise Gildea +44 1462 471930 HANDBOOK EDITOR Helen Patenall +44 1462 471925 helenpatenall@leisuremedia.com EDITORIAL DIRECTOR Liz Terry +44 1462 431385 PUBLISHER Julie Badrick +44 1462 471919 ADVERTISING SALES John Challinor +44 1202 742968 David Hunt +44 1462 471902 Jan Williams +44 1462 471909 Astrid Ros +44 1462 471911 ATTRACTIONSKIT.NET/PRODUCT SEARCH ENGINE Kate Corney +44 1462 471933 WEBSITE Emma Harris +44 1462 471921 DESIGN Sharon Hale +44 1462 431385 CIRCULATION Michael Emmerson +44 1462 471932 FINANCE Sue Davis +44 1395 519398


CONTACT US The Leisure Media Company Head Offi ce/Europe Offi ce Portmill House, Portmill Lane, Hitchin, Hertfordshire, SG5 1DJ, UK Tel: +44 1462 431 385 Fax: +44 1462 433 909


Welcome to the Attractions Management Handbook 2012-2013


I


f you needed proof that the attractions industry has come of age in spectacular fashion, a glimpse through the pages of this year’s Handbook will quickly provide it. This is especially true when you consider the industry as


we know it has come into being largely in the last 30 years. Today, signifi cant parts of the market are outperforming


other industries, private equity companies are making serious investments in both operating and supplier businesses and major sponsors – some not without controversy – such as Rio Tinto – are committing substantial funds to projects. We have world famous architects and designers competing to work in our sector,


while – importantly – we can be quietly pleased our industry-specialist practices are holding their own in this fi eld and winning awards for their work. The sector is being talent-spotted for its ability to engage consumers and as well


as attracting a slew of major brands, this could mean we see more cross-sector deals such as that announced recently by Real Madrid Football Club (page 11). The club will put its name to a mixed-use scheme in the UAE, with a sports


stadium, theme park, Real Madrid Museum, sports port, residential area and hotels. Developments such as this will create growth for industry suppliers and operators, making convergence an exciting trend which could drive diversifi cation.


Liz Terry Editorial Director Twitter @elizterry


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The views expressed in individual articles are those of the author and do not necessarily represent those of the publisher, The Leisure Media Company Ltd. © Cybertrek Ltd 2012/13. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the copyright holder, Cybertrek Ltd. ISBN 978-1-870416-01-6


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