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commercial property roundtable ... continued from previous page


Hiatt: “It’s back to the basics of location. You can’t lift a building. It is where it is.”


Peacock suggested ratings would only come into the decision-making process for many occupiers when comparing two similar buildings in the similar locations.


Bates said BREEAM is less valuable as a qualitative benchmark, for buildings when occupied and in use and needs to continue to evolve or be superseded.


Durbin thought occupiers needed more education about BREEAM ratings – which are attractive from a marketing point of view, but may not provide what occupiers actually want.


PwC’s Richmond agreed with more education, but considered BREEAM a useful framework. “It sets people down the road to understanding what their different impacts can be to a building’s environment.” He also admitted that More London’s BREEAM Outstanding classification had been “a tremendous advert, and good for our business.” PwC had staged 3,000 More London tours over the past year. Perhaps businesses should also look at their buildings in terms of brand enhancement. “It’s not all about costs, it’s about a business doing the right thing.”


which staff could access amenities such as shopping, lunchtime leisure, and travel options for getting to work. “Occupiers are looking for the whole basket. It’s about providing a pleasant working environment inside and outside the building.”


Hiatt: “Green-space is not necessarily good. It’s about public realm and that can be hard or soft. You want to give something to people that excites them and motivates them. Employers want their people to be productive, so they have to provide them with ‘labourtainment’.”


Dean highlighted that the Chinese and Asian business cultures were unlike those in the West. “The Chinese don’t understand our hours of commuting. They like their housing to be close to their business, so they can walk or cycle to work.”


Murray wondered if ‘living above the shop’ housing might come to Thames Valley business parks. Bates felt it was very unlikely. “The emerging ‘live-work’ requirement is still very small and not one that I see influencing the mainstream Thames Valley office market.”


Dean felt increased mixed-use would be good. “It would provide more choice, and give more of a 24-hour culture to business parks and workplace environments which are often deserted after 7-8pm.”


Peacock: “So, out-of-town will become small city?”


Jeremy Bates


Peacock: “I think cities have raised their game over the last 10 years. There has been in-town regeneration and maybe out-of- town has not yet done enough.”


Dean felt out-of-town property was “still on its journey”. Easy access, ample car-parking and big floorplates were not enough. It needs to offer more amenities in its business parks – leisure, shopping, hotels, bars. “It’s got to be a lifestyle experience. It’s not simply about getting to work, doing eight hours behind your desk and going home again.” Some older business parks would find that change very challenging.


Carl Blanchard


Bates: “It is great to hear that occupiers like Telefonica and PwC have a property strategy driven by the needs of the business, but I would be curious to know at what point financial considerations constrain their ability to fully implement this.”


Early agreed that buildings needed to fit into a wider business context, but suggested that individual companies had to determine their own sustainability objectives as a balance of green ethics and cost-effectiveness.


‘Labourtainment’ and guilt-free golf


Murray queried if ‘leafy-view’ surroundings to buildings were now becoming more important.


Dean said nearby greenery was important, but more relevant was the ease with


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Early: “Cities are more attractive now and that’s where the talent pool is, and wants to be. I do wonder if some outlying business parks will ever get filled.”


Hiatt: “The challenge to the cities is to provide housing that is affordable for its workers.”


Hiatt jestingly chided Early and the IT/ telecoms industry for “giving us the wonderful ability to work anywhere anytime, but not giving individuals the confidence to feel guilt-free about playing half a round of midweek golf.”


Out-of-town small cities?


Murray asked the Roundtable to predict any other changes to commercial property requirements.


Bates pointed out that the Thames Valley was very much a first generation TMT region housing north American corporates, but now witnessing newcomers – “customers who need to be served” – from emerging nations.


Ian Durbin Messages to government


Suggesting the possible creation of a minister for commercial buildings, Alker said: “Commercial buildings don’t really have a home or a champion in government. That’s reflected in a lot of decisions coming out that are fragmented, confused or overlapping. We need clarity of the policy landscape. I think the industry would swap a degree of stretch for certainty. By all means be ambitious, but let’s be transparent, and informed: What are we expected to achieve, by when?”


Peacock added: “The planning system is under-resourced and confused. The market needs clarity.”


Blanchard noted that Canary Wharf had done just that in recent years, introducing more residential, leisure, retail, and hotel options to the area. A good example of this kind of thinking is Willis who created its own ‘hotel’ in its City of London offices. “It’s used as overnight accommodation for internal business and has proved to be a great use of space.”


Dean said SEGRO’s IQ Slough business park would have two hotels, transport hubs, convenience shopping, restaurants, cafes and leisure facilities.


THE BUSINESS MAGAZINE – THAMES VALLEY – SEPTEMBER 2012


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