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JUDGES’ THOUGHTS


“Great insight into new ideas across all categories and companies. Packaging is a very important part of our business. Packaging as a career is an enormous opportunity for everybody, and Britvic needs packaging people. This year the brief we put in came up with two excellent solutions, one of which turned


out to be the innovation of the show.We are absolutely delighted. The entries were of a far higher standard than I expected.” TimLynch, Packaging Design and ArtworkManager, Britvic Soft Drinks


“Starpack judging is always a rewarding experience both for the interactions with the other judges and the opportunity to review packages from across a range of diverse categories.” “What I am looking for is something that would really stand out and enhance the reputation of the


packaging industry and bring something additional we haven’t seen before. I thought this year the food category was in my view the strongest with health & beauty the most disappointing.” Antoinette Devine, Global Packaging Consultant, SabMiller


“After 30 years in the packaging business I feel I can offer real perspective on innovation versus me too entries. Overall some good packaging solutions to customer issues. Innovation at a top level, those things that are game changes were in short supply compared to the number of entries.


Specifically talking about the shrink wrap, die cut fabric conditioner, Fuji “real innovation is producing something that can go into the wider market, and that’s exactly what that product does.” Perry S Rigler, Director,Head of Global Sales, Plastique


4 | Starpack Awards | 2012


“Very pleased to be able to view and help judge the very best in innovative pack design – a real showcase of the flair and imagination that the industry has. There are some brilliant concepts here, forme the


ones that work best are the ones which are very simple. They’re packages which are intuitive, very simple in


terms of their design element- not over engineered.One that has really struckme in the food category is Batchelor’s deli box, it’s not a plastic box, it just looks really different- it’s about disrupting the category rules.” David Jago, Director of Innovation & Insight,Mintel


“This is the first time I have judged it, and I am impressed with the number of entries. There are some fantastic luxury products, absolutely stunning. I thought that overall there was a high standard of entries and some lovely and well thought out and well executed packaging. It’s an honor to be a judge.


I’m pleased to be a judge to help raise the bar of Starpack and the packaging industry.” Alison Vincent,Managing Director, AVA Packaging Solutions


“As a packaging professional and employee of the second largest retailer in theUKthis has been an interesting and engaging experience getting us closer to innovative and creative packaging at its best. “The overall entry standard has been of high caliber. I congratulate all entries on effort, time and cost to submit. Some of


the packaging today has beenworld class and very creative.” Greg Alder, Senior Packaging DevelopmentManager, ASDA


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