STUDENT AWARDS Brief H - Busy Chocolate sponsored by:
With 29 research, development and technology facilities worldwide,Nestlé has the largest R&Dnetwork of any food
company.Nestlé’s research, development and technology network, together with localmarket application groups, employs over 5,000 people. By bringing together all of its global R&Dresources,Nestlé is able to provide high quality, safe food solutions for consumers worldwide – whether this is in terms of nutrition, health, wellness, taste, texture or convenience. Above all,Nestlé brings to consumers products that are of the highest quality. And safety is non-negotiable.
The Brief – a snapshot The challenge is to design a new assortment of chocolates and a gift pack that is relevant to the modern world in which we live. The pack should be designed for busy people who ‘never have time to sit down’ but still want to enjoy their favourite chocolates. Consider who this consumer could be and how their busy lifestyle could affect the way they interact with the chocolates and packaging. The Prize – A cheque for £500.
> Sponsored AwardWinner
JUDITH BERGER Award: Silver College/University: Central Saint Martins College of Arts & Design
Sponsor’s Comments - Eric Kaddari “A well considered and complete response to the brief, considering all aspects whilst also being both clever and surprising. A well deserved win.”
Also takes Silver. Judges’ Comments - “It’s a delight. Structurally impressive. The graphics slightly let it down but on the whole an impressive solution.”
MIKI KASASHIMA Award: Gold
College/University: Lahti University of Applied Sciences
A great concept. Just needs a bit of tweaking to make the ‘time’ element more obvious. The packaging is a great solution and good fun. Very impressive.
JUNGMIN LEE Award: Gold College/University: Central Saint Martins College of Arts & Design University of The Arts London
A beautiful pack, well engineered. Slightly marked due to the lack of display graphics, but overall an excellent entry. Well done.
ELISA GOMEZ Award: Silver
College/University: Universidad Cardenal Herrera CEU
A perfect addition to a brand. Well made concept throughout and presented very well.
36 | Starpack Awards | 2012
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