STUDENT AWARDS
Brief G - Premium end packaging for wine
sponsored by:
Logoplaste are leaders in plastic packaging, providing an overall service for packaging R&D, in-house production and quality systems, backed by technical support and advice.
The Brief – a snapshot An Increasing numbers of wine producers and retailers are converting from glass bottles to alternative packaging. Your challenge is to design and model a premium end package for wine. The package must have a distinctive unique shape, using a suitable raw material and a suitable closure that effectively gives the packaging that ‘wow factor’ whilst not compromising the considerations listed in the full brief. The Prize- All expenses paid trip to Portugal to visit the design and technology facilities andmeet our packaging designers.
> Sponsored AwardWinner
MIIRO SEPPÄNEN Award: Gold College/University: Lahti University of Applied Sciences
Sponsor’s Comments - Chris Clarke “The 'crest' design meets all of the brief criteria. It has genuine shelf appeal and presents 'mal' manufacturing capability in terms of processability from a logistics perspective. This is very strong with the design/marketing potential to compliment each other.”
Also takesGold. Judges’ Comments - “A simple yet beautiful solution to the brief, works well on the shelf and still maintains a high level of product quality. Well done, a great entry throughout.”
LAURI VIRKKUNEN Award: Silver
College/University: Lahti University of Applied Sciences Innovative idea with the handle and ‘pull open’ mechanism.
RUI HUANG Award: Silver College/University: Lahti University of Applied Sciences
An excellent project with great boards to match. The concept may need to lose the ‘pouch’ element to become more sensible (make it more like the actual mock up), all in all a good effort which is well considered throughout.
LINDAMOSER Award: Bronze
College/University: Lahti University of Applied Sciences A good concept. The boards could be more informative.
There are closure issues and some practical shelving problems but all in all a good brief.
2012 | Starpack Awards | 35
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