STUDENT AWARDS Brief C - Blue Sky Soft Drinks sponsored by:
Britvic manufactures and markets some of the biggest soft drinks brands in the UK and internationally including Pepsi and 7UP, J2O and Tango, Robinsons Squash and Fruit Shoot….and has a reputation for great innovation and aggressive marketing.
The Brief – a snapshot The challenge is to come up with an idea that looks at the future of soft drinks and the packaging used for themand perhaps some ideas about what could be done with these big soft drinks brands by launching themin categories other than just ‘beverages’. If you come up with a soft drinks packaging solution that works in tandemwith the product (like toothpaste needs a tube), you could be onto a winning idea. The Prize - cheque for £500
> Sponsored AwardWinner
AUGUST SALO Award: Gold
College/University: Lahti University of Applied Sciences
Sponsors Comments – Tim Lynch,Marketing SalesManager. “The entry met all the criteria of the brief and is an excellent example of
packaging and product working together in a novel but thoroughly viable solution. This idea could really work and provide a real competitive
advantage. The boards clearly showed the development thinking and the 'working' models demonstrated how it worked.”
Also takesGold. Judges’ Comments - “An absolute winner.Well executed throughout. Excellent product and packaging solution. Well done.”
Brief D - Energy Structural Bottle Design sponsored by:
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with over 500 beverage brands. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.7 billion servings a day.
The Brief – a snapshot Coca-Cola wishes to create a chance for a student to be part of an industrial project. The challenge is to gather information by reviewing the market and come up with a new energy bottle shape for Coca Cola’s existing energy brands. Relentless is Coca Cola’s existing energy brand in the UK, whilst Burn covers the majority of countries remaining in Europe. The Prize - A cheque for £500 and a trip with accommodation to a continental destination, this could be Brussels, Vienna orWarsaw.
> Sponsored AwardWinner
JENNI HOKKANEN Award: Bronze
College/University: Lahti University of Applied Sciences
Sponsors Comments – Eric Kaddari “The work done reflected the brief. The bottle design is great and close enough to reality to further develop this design route. Well done.”
Also takes Bronze. Judges’ Comments - “An interesting shape, very eye catching and well visualised on the boards. Perhaps the shape is more ‘premium’ than the stated market.”
MARIA OKKONEN Award: Silver College/University: Lahti University of Applied Sciences
Good project with an innovative cap, an excellent idea and addition.
32 | Starpack Awards | 2012
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