WINNERS
PRINTPACK'S INDUSTRY FIRST VFFS RESEAL-IT® APPLICATION IN ASSOCIATIONWITHMACFARLANE LABELS LTD. Entrant: Printpack and MACFARLANE LABELS LTD Brand owner:Walkers Shortbread
Good use of label and tins to provide a reusable opening with registered graphics and tamper evident. Re-seal is well integrated with the front of the pack.Well considered with the consumer in mind. Brilliantly addresses freshness/food waste and convenience without any loss of brand integrity once opened.
> Retail Ready SQUEEZY JAMTRAY
Entrant: DS Smith Corrugated Brand owner: Premier Foods
Nice execution allowing great shelf presence and fast merchandising. Effective and simple RRP.
LIVE PEA SHOOTS FOR J SAINSBURY “TASTE THE DIFFERENCE“ Entrant: DS Smith Speciality Packaging Brand owner: VHB Brothers Ltd
Neat solution to take home a delicate product. Simple yet effective! Simple structure providing adequate protection for a fragile product. Maybe the brand could be modified to make a handle.
RTECWRAPID TRAY Entrant: Smurfit Kappa UK
Brand owner: Kelloggs Cereal Tray Simplistic design with maximum functionality. Superb
execution and example of value engineering a widely used RRP format. Great board saving idea whilst offering protection and efficiencies. Enables clean facing on the shelf for ease of customer selection.
20 | Starpack Awards | 2012
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