STUDENT AWARDS Starpack Champion & Innovation Award
TUOMAS ORISPÄÄ College/University: Lahti University of Applied Sciences
All the judges were unanimous in the recognition of the superb use of material both in form and function not only that but the material was used for the graphis. Excellent entry and wowed the team.What was it about this entry that won the judges’ over?
• Firstly, it is beautiful and a delight to look at. • Secondly, it is a functional and practical product, a brilliant simple solution. • Thirdly, it is well executed.
Also tookGold&DS Smith Packaging sponsored awardwinner second prize. Brief A - Food on theMove sponsored by:
Benson Group, one of the UK’s leading privately owned carton printers. With headquarters at Bardon, Leicestershire Benson Group produces carton packaging product for both the food and pharmaceutical industries for a wide range of UK and European customers. Food carton production facilities are based at Bardon, Gateshead and Newcastle. Pharmaceutical packaging production takes place in Crewe.
The Brief – a snapshot The filled wrap has been a popular lunchtime option, but often the packaging is not inspiring and doesn’t show the product to its full potential. Individual cakes such as carrot cake and brownies have also grown in market share as a treat during the working day. Your challenge is to redesign the packaging for a lunchtime wrap and an individual cake using carton board as the predominant material. Plastic film window material can be used to improve product visibility. The Prize - cheque for £500
> Sponsored AwardWinner
ANUMALIN NOKUA Award: Gold College/University: Lahti University of Applied Sciences
Sponsor comments -Nikki Clark,MarketingManager, BensonGroup “A truly innovative and inspirational piece of packaging. The concept has been well thought out and executed. The final prototype and boards are to a very high standard.”
Also takesGold. Judges’ Comments - “An excellent concept with thorough boards and thoughts. Great mock up and nice element of surprise – well done.”
Mª DEL PUY ALONSOMARTÍN Award: Silver
College/University: Universidad Cardenal Herrera CEU An interesting concept that works well and fulfils the brief.
ANDREWHOSKINS Award: Bronze College/University: University of Central Lancashire
Fabulous graphics and colours but maybe a bit too engineered in terms of pack for the food. It would have been good to consider how the 2 foods – savoury and sweet could sit in one pack.
30 | Starpack Awards | 2012
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