them get in touch with what they were looking for, explore what I provided and how that might fit and then help them tune into their inner knowing for answers.
I have a process I call, “Meet Your Muse” that helps writers tune into that creative, wise part of them that has the answers. It seemed a natural to ask their muse whether my Bring Your Book to Life Program was the optimal method for them to write their book. The results astounded me, mostly because I enjoyed it so much. I was no longer selling my program. I helped people tune in to decide whether it was optimal for them. I let go of expectation or agenda and just enjoyed facili- tating this powerful process.
Often the muse said, “Yes” even when the person wasn’t sure how they’d afford it. So we’d ask their muse about that, too. They often received creative answers, or realized they had the money. One person just had to file some paperwork they’d been putting off and voila—they had more than enough. This was fun.
Even the no’s were more reward- ing than before. Someone’s muse might suggest the time wasn’t right yet. Others “heard” that the program wasn’t ideal for them, but the connection with their muse provided a power- ful sense of confidence they’d lacked before. In other words,
aspiremag.net
every person I connected with got just what they needed—and I didn’t need to remember any fancy sales process. All I had to do was remain present and offer this enjoyable creative process. I contributed to the well being of every single person whether they registered for my program or not. And nothing was a failed sale, every call a success.
As I write this article, I am head- ing down to NYC for the Ameri- can Business Awards, where I am a finalist for four awards, including Marketer of the Year – Media. When I first heard the news, I felt excited but a little embarrassed. The term “marketer” conjures up many associations for people and not all of them good.
As I wrote this article, I began to fully own a sense of pride at being marketer of my Bring Your Book to Life Program (also up for an award). Because I truly—final-
ly—had listened to my inner voice and learned to trust my inner wisdom, I felt like “Marketer of the Year” in the best sense of the word—I was serving my market and—putting service first, trusting my wisdom first—succeeding and being recognized for it nationally. Whether you’re writing a book, growing a business or parenting young children, trusting your inner wisdom will serve you—and those around you—more than any training ever could.
A national authority on writing and publishing books, Lisa Tener guides you through joyfully expressing yourself in writing through articles, book writing courses (online and in person) and private coaching.
www.LisaTener.com
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