proven to be a successful formula. Fans who attend races in person are in for a unique racing experience that goes beyond the on- track action. They can get signed ‘hero cards’ from their
favourite racers during the pre-race driver auto- graph sessions. Fans can also take part in a tire- change pit stop challenge at the Canadian Tire Fun Zone, and purchase official clothing and souvenirs at the NASCAR Cana- dian Tire Series Midway hauler. Dodge has a strong presence trackside at all 12 races with in- teractive displays. Fans can enter for a chance to win a new 2013 Dodge Dart at specially marked Dodge kiosks on-site, or they can go to
www.Dodge.ca /win_dart to enter online. An Apple iPad, VTech Free Prize Packs and Dodge package give- aways will be distributed at every series race.
And for those races that are too far away to attend in per- son, fans can still follow all the action, from their living rooms, on TSN.
The 2012 NASCAR Cana-
dian Tire Series is underway and we hope you take the op- portunity to follow Canada’s top racers and teams as they compete for Canadian stock car supremacy. There will be plenty of
drama and excitement leading up to the season finale, on September 22 at Kawartha Speedway, where the driver who has done the best job of mastering the road courses and ovals – while combining me- chanical dominance, reliability
Content included photos from every touring series race, a weekly segment spot- lighting race winners at NASCAR Whelen All-American Series, features, and galleries from significant events such as the year- end awards banquets and Drive for Diver- sity team announcement.
Another big hit for fans has been the video features, from at-track recaps to the ability to watch both the NASCAR Whelen All-American Series Awards Banquet and the Touring Series Awards Gala via live streaming on
NASCARHomeTracks.com. All content on NASCARHomeTracks .com is available for credentialed media to use in their news outlets. Fans can also follow all of the action and news from the NASCAR touring and weekly series through Facebook (Face-
book.com/NASCARHomeTracks), Twitter (
twitter.com/NASCARHomeTrack), Flickr (
Flickr.com/NASCARHomeTracks) and YouTube (
YouTube.com/NASCARHome- Tracks). On Twitter, fans can search for their favourite series through series-specific hashtags: #NCATS, #KNEast, #KNWest, #NTSMx, #EuroRC, #NWMT, #NWSMT and #NWAAS.
and a good dose of racing luck – will be crowned the series’ champion. On behalf of everyone associated with the
NASCAR Canadian Tire Series, we hope you and your family enjoy your day at the track and we thank you for your support of Canada’s national stock car championship and the many racers, teams, sponsors and partners who make it possible.
nasCaRHomeTRaCks.Com
Beginning in 2007, the NASCAR Inte- grated Marketing Communications – in conjunction with Turner Interactive and NASCAR Media Group – developed
NASCARHomeTracks.com as the ultimate online destination for fans of all of NASCAR’s developmental series. From lap-by-lap updates of touring se- ries events to individual pages for all NASCAR-sanctioned developmental series tracks, to official points standings for every series, the site’s goal is to put a wide-range of information at the fans’ fingertips. In 2008, voting for Most Popular Driver in each of the touring series through
NASCARHomeTracks.com and
NASCAR.com came online. In 2009, the site expanded to include a slide-show photo gallery.
www.nasCaR.Ca • @nasCaRHomeTRaCk • #nCaTs
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