Go Back to
www.WebWholesalerMagazine.com NEW PRODUCTS Sip-N-Spoon
For more information: SIP N SPOON 114 Lincoln Ave First Floor Hawthorne, NJ 07506 Tel.: 973-636-2091 Fax: 973-636-2098 Email:
sales@sipnspoon.com Website:
www.sipnspoon.com
KIDS CAN BE picky eaters, making moms more than willing to spend any amount of money to enhance their children’s eating experience. Moms, however, are happy to spend under $3 retail for the Sip-N-Spoon, a spoon with a built-in straw. And retailers selling to them are happy to accommodate, while still making a 300 percent markup on the fun and functional eating utensil. The Sip- N-Spoon is more than a dinnertime utensil; it’s an anytime utensil, used for eating and slurping cereal, soup, milkshakes and more.
“The concept of the Sip-N-Spoon was born from watching my kids eat cereal,” says John Guardara, owner. “They always left the milk behind, and we wanted to fi x that.” While Guardara’s
Moms are happy to spend under $3 retail for a spoon with a built-in straw.
kids were the ones who sparked the idea, the Sip-N-Spoon has met the needs of multiple markets and different demographics. “Our product is sold in pharmacies and is being used in retirement homes,” notes Guardara. “The Sip-N-Spoon has
come in handy for those with age-related New Products Continued On 64
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62 April 2012
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