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 20 Back to School Online FEATURES

Wholesale off ers basic athletic socks for gym and recess, dress socks for teachers and principals, and pat ern socks for those students looking to add a lit le fl are to this year’s style. Underwear is also a must have, and off ering a full line of Hanes prod- ucts, generic brands and even low priced irregulars, Eros Wholesale can accommodate a market look- ing for a complete wardrobe makeover. “Another apparel category we are expecting to take off is our full line of uniform polo-type shirts,” notes Seiver. “T ey will be available with short or long sleeves, and come in nine diff erent colors. More schools are requiring uniforms than you would think.” How does Eros

know their cost before checking out,” notes Seiver. “T e website is always up to date, and if a product says its out of stock, retailers need not worry as that just means it is coming back soon.” Relatively new to the scene, Closeout Explosion

has managed to expand its business domestically and internationally. “We started six years ago, off er- ing only wholesale items,” says Donny Lowy, CEO. “Today, we have expanded into overstock, return and liquidated items, carrying name brands from department stores. We not only work within the U.S., but also do a lot of exporting to Africa, South America,

the Middle

organize all the items in its one-stop shop for customer convenience? “T rough a custom-made website,” says Seiver. “Our fi rst website was launched around 2000 and it suited our needs at the time, but became outdated. From there, working closely with a programmer for about a year and a half, I came up with a website design that would give my customers what they were looking for in an organized fashion, with as few clicks as possible to purchase.” Receiv- ing great reviews from current and new customers, provides an easy to navigate product category side bar, and lists items along with all product details without any extra clicks. Retailers can review the product and Add to Cart all in one step. “We also off er immedi- ate shipping prices so retailers

CLOSEOUT EXPLOSION 276 Greenpoint Ave., Brooklyn, NY 11222 Tel.: 718-389-5502, 917-913-6093 Email:

“Everyone is purchasing a new ensemble, adding items to their wardrobe.”

Brad Seiver, president of Eros Wholesale

East, and have just begun in parts of Asia and the Caribbean.” Lowy sees great turnover during the school year for all of his kids’ apparel, sizes 0 to 14, for both boys and girls, as well as women’s

suits, perhaps for those teachers adding to their new year wardrobe. “Many of these suits retail at Macy’s anywhere between $200 to $450. I sell each for $39, and depending on the market, this leaves plenty of room for markup,” notes Lowy. “Our dresses also retail for $80 to $350 in department stores, and I off er them at $19.99.” T e catch, however, is that unless a trip can be made to the company’s ware- house in New York, buyers must realize that their order is going to include an assortment or variety. “Since inventory has a fast turnover, at such low prices, our website only off ers sample pictures,” says Lowy. “T is is why I encourage a trip to the warehouse.” Lowy knows an onsite visit is not always

possible, and that is why he utilizes other features on his website to position himself as a legitimate business and help customers get a feel for who they are dealing with. “I write a lot of subject mat er expert eZine articles on

Continued On 24  22 April 2012

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