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Go Back to www.WebWholesalerMagazine.com WEB PROFITS ® by Eric Leuenberger


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Custom Reporting Analytics


OOGLE Analytics has always had some nice reporting capabili- ties and a good selection of standard reports to choose from. However, to get the most out of the tracking tool you should


consider working with custom reports. Standard reporting is a vendor’s best guess at what reports they think would be best for your business, and since all businesses are unique with diff erent needs and objectives, this approach does not make much sense. Sure, you can wade through standard reports to gather all the data needed


to make a decision. T is data will most likely be scat ered all over the place, and as a result, it becomes diffi cult for you to fi nd any insight upon which to act. Consider this: if it takes you 20 minutes of digging through standard reports to gather all the information you need, then each time you want to analyze that part of your business you would need to spend another 20 minutes get ing to that same information. Time is money and it does not come cheaply for most organizations. Custom reporting gives you the ability to get detailed information in a


fraction of the time it would normally take to sort through a handful of stan- dard reports. In addition, because custom reporting is powered by advanced segmentation built on dimensions and metrics, the results can be more closely tailored to fi t your business needs. In case you are not already familiar with the terms “dimensions” and “metrics” as they pertain to analytics, dimensions are the at ributes of your visitors and the visits they create, such as keywords, traffi c sources, language, etc. Metrics are the actual data collected, things


Continued On 12 10 April 2012


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