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Spectacular Closeouts via Via Trading
RECOGNIZED FIVE years running by the LA Business Journal and Inc. 5000 as one of the fastest growing consumer goods companies in the coun- try, Via Trading Corp. of California has more than stood up to its company mission during its ten years of operation: to be the recognized leader in the liq- uidation industry, and to continuously strengthen its position. For this liquidation company, strength- ening its position includes the business values it supports, great customer service, and the reach it has within the industry. The company caters to all kinds of buyers, both large and small, experienced and just starting out. Via Trad- ing currently supports 20,000
customers
in over 80 countries and on six continents, including eBay sellers, flea market vendors, retail stores, discount stores and more. Via Trading is a
“Our signifi cant purchasing volumes allow us to benefi t from additional savings we pass on to our customers, and together with the variety of whole- sale products we off er, help us create a one-stop shopping experience,” explains Nathania Stambouli, marketing manager. Via Trading has no minimum order and requires
wholesale supplier of overstock and clear- ance merchandise, spe- cializing in the sale of wholesale liquidations, wholesale overstocks and customer returns. Utiliz- ing a vast network of sources, including retailers, manufacturers, insurance companies and bankrupt- cies, the company is able to provide customers with some of the widest varieties of bulk clearance mer- chandise and lowest cost alternatives in the industry.
48 April 2012
“Our signifi cant purchasing volumes allow us to benefi t from additional savings we pass on to our customers.”
Nathania Stambouli, marketing manager
no business license to purchase. “We are open to visitors who wish to see the products in person before buying. Our warehouse off ers both small case pack lots as well as pallets, and entire truckloads of merchan- dise. Individuals close to Los Angeles or trav- eling to the L.A. area are welcome to visit our premises in per- son,” says Stambouli. “Otherwise, potential buyers can access our site and browse prod- uct categories there.” According to Stam- bouli, there is no single top selling category, as it all depends on the market people are selling to. “eBay sellers do well with high-end
electronics and shoes, while fl ea market vendors fi nd more success with cheaper, smaller items, clothing and kitchenware,” she notes. “Via Trading caters to people who sell in a variety of ways.” Selling merchandise for pennies on the dollar is not the only way Via Trading caters to its buyers.
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