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24 Back to School Online FEATURES
wholesale discounts included, buyers can feel comfortable with their purchases. But there are other added online ben- efi ts, Vanyo points out, includ- ing weekly specials, freebies of the day and even product cou- pons. But the biggest online highlights are package specials, with assorted merchandise in nearly every genre made avail- able to buyers for prices as low as $99 to $199 wholesale, with a retail value of $600. “We are happy to make these packages available to more online customers, as our listing on
WholesaleCentral.com has helped drive traffi c our way,” says Vanyo. “We have a niche in the industry and I think that stands out on
WholesaleCentral.com” For Banian Trading, its niche in the back-to-
school market is its extensive line of school uni- forms for boys and girls. “It is one of the biggest in the country,” says Al Banian, owner. “We carry uniforms that start from size 2T up to men’s sizes in 3 or 4XL. We stock these items all year round, but see purchases increase in time for back-to-school.” Much like Eros Wholesale, Banian does not miss out on the entire wardrobe needs of back-to-school children, carrying socks and underwear to go with school uniforms. “We also carry dress shoes and neckties,” adds Banian. With close to 300 back-to-school items, Banian
admits it is the school uniforms line that performs best. “We do extremely well with the 2T sizes because most suppliers do not sell a size that small, something that would be worn by kindergarteners,” he explains. “In fact, we carry one of the largest selections of polo shirts in the industry, both short and long sleeves, in 18 diff erent colors.” Everything
BANIAN TRADING CO. 775 Anita St., Suite D, Chula Vista, CA 91911 Toll-Free: 800-366-2660 Tel.: 619-423-9975 • Fax: 619-423-9980 Email:
baniantrading@earthlink.net Website:
www.baniantrading.com
is sold with a 100-percent-money back guarantee, at great prices. “Depending on the product and the market, retailers can markup the items anywhere from 50 to 300 percent,” says Banian. “We are about selling quality mer- chandise, keeping away from
irregulars and store returns.” Banian Trading’s website is about expressing
that quality image, explains Banian. Hosted on
WholesaleCentral.com, buyers are presented with an easy-to-navigate product category sidebar, which is updated two to three times a week. “We stand 100 percent behind what we do, we are a family run business, and we treat our customers like they are part of the family,” says Banian. “We work with them and use tools like our website to guide them, so they come back year aſt er year.” Families with children in grades K-12 spend an
average of $600 plus on apparel, school supplies and electronics, according to National Retail Federation research, prompting retailers to view back-to-school as another holiday shopping season. With the right wholesale suppliers, supporting top of the line cus- tomer service and easy to use ecommerce sites, any size retailer can acquire back-to-school sales and make a name for itself in the market. Suppliers like the ones mentioned here are among some of the market leaders looking to prepare retailers while there is still time, so that when parents come to the store with their shopping list, all the right merchan- dise is in place.
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news 26 April 2012
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