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Go Back to www.WebWholesalerMagazine.com CURRENTS Apple Rocks Ecommerce


ECOMMERCE PROVIDERS have much to celebrate with the arrival of the iPad 3, demonstrated in early March, and, “for reasons far removed from aesthetics, screen resolution, and internal processing power,” says Daily Deal Media blogger Michael Essany. According to a new report from retail analysis fi rm RichRelevance, ecommerce has rebounded with the help of mobile com- merce. Not surprisingly, the 90 million smartphone users and 24 million tablet owners in the U.S. have contrib- uted substantially to what some analysts are already calling the ecommerce comeback of 2011. In even greater detail, the study reported that 92 percent of mobile purchases in December 2011 origi-


nated from an iPad or another iOS-enabled device. “T e iPad 3 is going to create more jobs and revenue in the ecommerce sector than any other mobile device we’re going to see this year, bar none,” independent business analyst Mike Randazzo tells Daily Deal Media. “Apple’s devices are magnets for online shopping. And given the talk of improved screen resolution coming with the iPad 3, this thing is going to be the undisputed preferred platform for mobile shoppers when looking up products, their images, and reviews.”


T is article was adapted f om an original piece by Daily Deal Media.


Google Privacy in Question


STARTING MARCH 1, Google began operating under a new, unifi ed privacy policy, and under that policy, Google has begun combining what it knows about users’ activities. Until now, that data was not shared among Google properties, but now anything you do with Google while signed into an account is visible across all of Google’s services. While providing Google with bet- ter ad selling leverage, the search engine giant also claims users will receive the benefi t of more person- alized results. T e company has also reassured users that all data will remain with Google and the information will not be sold or given to any third party.


Regulators on both sides of the Atlantic have


Anything you do with Google while signed into an account is


visible across all of Google’s services.


expressed major concerns. For instance, European Commissioner for Justice, Viviane Reding, report- edly claims the changes are illegal under European law. In the U.S., the policy changes have been at ract- ing negative at ention from officials also. Attorneys General from three dozen states wrote to Google CEO Larry Page, to tell him they are very wor- ried about the eff ects of the company’s new policy. T e suggested resolution is


to allow users to be able to opt in and opt out of the system at will.


T is piece was adapted f om an original article on TechNewsWorld.com


Find other great ideas for running your business at: www.wholesalecentral.com/wholesale–news 16 April 2012


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