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28 Twenty Years of Innovation FEATURES
more elegant than a real candle, and if you were to put a real candle on a shelf next to a fl ameless one, nine times out of ten they will choose our fl ameless candle because of its soothing random fl icker.” Flipo also sells bat eries
via a relationship with Bat er- ies and T ings, which imports and stocks thousands of bat- teries, from common AA, AAA and 9 Volt, to more uncommon cell phone and custom batteries. Located down the street from Flipo, Bat eries and T ings is run by Phlippeau’s business partner. While separately owned, the two businesses do some marketing together and buy products from each other, with each business selling the other’s prod- ucts on their websites. “T e business model is pret y interesting and very rare. There are other companies that do this sort of thing, but I don’t think they have the customer service that we have, where somebody can actually call and say they want a specifi c bat ery built, and we’ll do it, even if it is just one piece,” notes Phlippeau. Flipo also supplies large chains with every bat ery imaginable. Flipo’s website is easy to navigate and well cat-
24 hours a day.” According to Phlippeau, most cus- tomers are able to double their money, even triple, depending on their location. Flipo off ers distributor pricing programs to those who are true distributors, reselling to retailers. “At trade shows I tell people that our minimum is usually 99 cents,” Phlippeau says. In addition, most in stock orders ship within 48 hours of order receipt and because the wholesaler is located in LaSalle, IL, most shipments in the U.S. are received within four business days. T e company will con-
Most customers are able to double their money,
even triple, depending on their location.
tinue to update its line of merchandise with inno- vative products. “Our customer service is very good, and we always have new cut ing edge products. We’ve been doing several shows for 20 years, and we always have people coming to our booth to see what
is new. With Flipo you can always expect to see something you didn’t know existed.”
egorized, making it easy for customers to fi nd what they are looking for. With an account and a simple click, customers can add any item to their shopping cart. “On the website we have descriptions and video demonstrations, giving retailers all the tools needed to make a good decision on purchasing a product,
For more information: FLIPO GROUP, LTD. 613 1st Street, LaSalle, IL 61301 Tel.: 815-223-9942 Email: info@shopfl
ipo.com Website:
www.shopfl
ipo.com
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news 30 April 2012
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