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FEATURES 7 Strategy’s SEO Expertise
THE MOST important thing for any web-based busi- ness is to rank on the fi rst page of Google and other highly used search engines, at ainable with superior Search Engine Optimization (SEO) practices. 7 Strategy is a full service web and ecommerce development fi rm with a focus on SEO and social media, helping clients in various industries grow their businesses, and edu- cate them on how to use the web to its fullest potential through optimization and analytics. According to Rasvir Muspan, VP of business development for 7 Strategy, the fi rst mistake companies make is to feel they do not need a professional SEO fi rm and can fi nd anyone who claims to be an SEO or IT expert. “Anybody can say they are an SEO fi rm, so there is a lot of selling to igno- rance,” he says. “T e buyers don’t know what they are buying. Because it is so intangible, a lot of times they
get themselves into one company that cannot deliver, and the cycle continues until they have used all their funds.” T e result is that companies become jaded and say SEO does not work. Based on the individual customer’s particular indus-
try and target market, 7 Strategy develops a specifi c plan. “What sets us apart is that we have developed our own proprietary algorithm that allows us to iden- tify keywords we feel have the best potential return on investment,” Muspan continues. “We start with an intuitive set of keywords that are mapped against all the variations, and we have algorithms that allow us to calculate and assess which keywords have the most potential, from an ROI standpoint. T ose are the ones we focus on and the ones we recommend to our clients. Everyone is jockeying for the same ten positions on the
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April 2012
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