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58 7 Strategy's SEO Expertise FEATURES
fi rst page of Google,” Muspan notes. “Part of our abil- ity to get our clients there is to go through a competi- tive analysis to identify which out of those ten are the weakest, as well as look at the ones that are strongest and what they have done. We target the keywords we feel are going to deliver the best in terms of whether it is a sale or a lead.” Muspan adds that many SEO companies claim
they can get you highly ranked for $50, $100, or $200 a month, and while that is simply not feasible, compa- nies are buying it. “T ey are thinking, ‘Why should I pay $1,000, $1,500 or $5,000 when I can pay $29 a month?’” he says. “It’s just churning through a high volume of clients that are gullible enough to get into a three or six month contract. It’s a cycle: get them in, don’t deliver, fi nd new clients. Unfortunately that is the nature of the industry. But we have a 98 percent cus- tomer loyalty rate.”
In the end, SEO is all about one thing: sales. “T e
key focus that we have is not just ranking for keywords; it is about real business growth,” Muspan explains. “T at is how we monitor and measure ourselves. For SEO it is looking at the success stories, not just keywords that are ranking. T at is where you fall into the fallacy that they have actually delivered success. You cannot cash in a keyword at the bank. Bragging rights that you are ranking on the fi rst page for keywords does not put food on the table.”
For more information: 7 STRATEGY 117 North Cooper St., Olathe, KS 66061 Toll Free: 888-231-3062 Fax: 801-751-4688 Email:
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60
April 2012
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