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22 Back to School Online FEATURES
the industry, and I post these to the website for my customers,” he explains. Lowy also finds it is benefi cial to be a part of a large, well-known directory like
WholesaleCentral.com. “Being part of such a large directory also legitimizes your business,” he says. “Also, I pick up more traffi c that I would not have otherwise got en because people are doing product searches and my busi- ness comes up in the listing.” All in all, Closeout Explosion’s online presence is a useful tool in ini- tiating buyers’ interest, whether they are shopping for back-to-school or other merchandising needs. With no minimum for domestic buyers, purchasing a lit le or a lot is no problem. Noah’s Ark Distribution also provides an online
or warehouse shopping experience, selling merchan- dise not only for school teachers, but home school- ing parents. Setting sail in 1987, Noah’s Ark sold Christian products through bookstores in Bonsall and Oceanside, CA, near San Diego. In 1988 the com- pany’s vision grew as it began designing and dis- tributing t-shirts and caps, used by several organiza- tions, including Operation Rescue and Promise Keepers. In 1995 Noah’s Ark expanded its market with positive family videos and continued to grow into various areas of distribution, supplying a wide variety of DVDs, books, cloth- ing, giſt s, and other items, many of which are now popular during the back-to-school season. Among some of the top selling items are the company’s DVDs on topics of science, the Bible
NOAH’S ARK DISTRIBUTION, INC. 28545 Felix Valdez Rd., #B-4, Temecula, CA 92590 Tel.: 951-693-0306, 951-691-0502 Email: Use online form Website:
www.shopnoahsark.com
and American history and found- ers. “T e American Heritage series is by far one of our most popular DVD sets that can be used at home or in the classroom,” says Scot Vanyo, president of Noah’s Ark. “Narrated by David Barton, an
“Most everyone will offer backpacks, but
Scott Vanyo, president of Noah’s Ark
we offer backpacks and the accompaniments.”
author of numerous best selling works and a national award-winning historian, the series brings a fresh and accurate perspective to history.” T is informa- tive collection of ten DVDs contains 26 episodes for a total of 12-1/2 hours of viewing information, and wholesales for $47.99 “It will be a hit among retail customers looking to discover the forgot en story of our nation’s founding in this informative interac- tive DVD series,” notes Vanyo. But Noah’s Ark is not solely about studying, as it also supports back- to-school accessorizing with its glory bands, cus- tomizable and great for fundraisers, as well as its line of backpack buddies. “These assorted animal plushies come with a zip- pered ‘backpack’ coin purse on their back,” explains
Vanyo. “Most everyone will off er backpacks, but we off er backpacks and the accompaniments.” While Noah’s Ark does off er an open ware-
house for the public to view product samples, and even runs the occasional book fair, the company is looking to increase its online traffi c and purchas- ing. With an easy-to-navigate product category sidebar and detailed product descriptions with
Continued On 26 24 April 2012
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