| Innovations | What’s New Harbor Linen Company
» SoftWear, created by the Harbor Linen Company, represents a distinct advancement in luxury sheeting. Designed to address the demands of institutional processing, it’s woven from thousands of individual microfibers, but simulates the breathability characteristics of cotton, while remaining wrinkle-free, lint- free, and stain-resistant for the life of the product. SoftWear is also lightweight and fast drying (helping to reduce laundering costs), and, because of its superior durability, it outlasts traditional sheeting. It is available in solid white or satin stripe. For more information, contact the company at 800-257-7858, x4443;
harborlinen.com. —|
Interactive Fitness Holdings/ Expresso Fitness
SoftWear satisfaction from Harbor Linen
» New from Expresso is Expresso Live, an online service that engages riders, connects them to one another, and celebrates and reinforces their success by tracking and displaying their progress and achievements. All S3 Expresso bikes have standard Internet connectivity, and can be enrolled in the Expresso Live subscription service. Riders can then use their social networks, such as Facebook, Twitter, and LinkedIn, to share their accomplishments and milestones, or to send real rides (known as “Challenge Ghosts”) to other riders. Live-bike users can also customize their on-bike experience. For more information, contact the company at 888-528-8589;
ifholdings.com. —|
Online action with Expresso Live
Elliptical innovation by Octane Fitness
Scale Down Challenge »
» Scale Down Challenge is a free promotional service that’s designed to help club owners attract new members, increase member loyalty, and obtain high-quality member referrals. The program invigorates members who join the weight-loss
Octane Fitness, LLC
» Octane Fitness, LLC, unveiled its new lateral elliptical trainer last month at IHRSA’s 31st Annual International Convention and Trade Show in Los Angeles. The unit provides a smooth, 3D movement that can transition from a vertical, elliptical stepping motion to an active, side-to-side motion that adjusts on the fly. The functional workout it provides is designed to train the body in new ways, challenging and motivating exercisers. “This machine makes people better prepared for everyday life—whether training for a sport, improving their balance, or increasing their endurance and energy,” explains Tim Porth, the
executive vice president of marketing and product development for Octane Fitness. For more information, contact the company at 888-628-2634;
octanefitness.com. —|
66 Club Business International | APRIL 2012 |
ihrsa.org
tournament challenge, paying an entry fee that funds a substantial cash prize pool. The company brands the online Challenge site with a club’s logo and color scheme, and customer clubs receive a custom URL. Health clubs don’t incur any costs for the service. For more information, contact the company at 800-495-7934;
ScaleDownChallenge.com. —|
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