| IHRSA Report | Member News ASSOCIATE PROFILES
American Hotel Register Company
ASSOCIATE NEWS
Affiliated Acceptance Corporation u
The Affiliated Acceptance Corporation (AAC) has u A hospitality-industry supplier for
146 years, American Hotel Register Company offers more than 50,000 items, 1,600 national brands, 4,000 private-label registry items, and an expanding portfolio of eco-friendly concepts and products. The company operates its own sign- manufacturing facility, providing custom service and quick turnaround. American Hotel Register is known for its sales teams, state-of-the-art technology, and national distribution network, including private-fleet service. Its Special Order Services associates are able to locate hard-to-find items, and its FF&E Solutions department assists clubs with comprehensive turnkey service—from design to logistics. American Hotel Register also facilitates leveraged buying power and vendor consolidation. For more information, contact the company at 800-999-6835;
americanhotel.com. —|
Bruce Kennedy
named Bruce Kennedy its new director of sales; in that position, he’ll be responsible for national sales and sales team development. Kennedy has more than 25 years of professional sales experience, and, most recently, served as director of sales for Core Fitness Online, helping the firm expand into new markets and implement a new product upgrade. “The addition of Bruce to the AAC team is a critical step in our growth plans as we continue to expand our product offerings and enter new markets,” explains Alan Downey, the CEO of AAC. For more information, contact the company at 800-233-8483;
affiliated.org. —|
CrossCore, Inc. u
CrossCore, Inc., the creators of
the CrossCore180, the War Machine, and Rotational Bodyweight Training, have entered into a relationship with the Barholics, a grass-roots, Southern California–based fitness and training team for calisthenics. Barholics are commonly seen performing fitness feats using pull-up and dip bars, the railing of a staircase, or a playground set, creating a sense of suspended time, while seemingly defying gravity. Barholics will be featured in CrossCore television and Web commercials, print campaigns, POP (point-of-purchase), and videos, showcasing extreme workout challenges. For more information, contact the company at 800-288-3047, ext. 729;
crosscore-usa.com. —|
Les Mills International u
Bullworker u
A 50-year-old fitness equipment company,
Bullworker produces products that capitalize on isomotion and progressive resistance. The company’s Steel-Bow and Iso-Bow units are of professional quality, compact in design, and efficient in function, and can be used effectively either by individual club members or in group class activities. The lightweight units can provide up to 250 lbs. of resistance, and can be utilized as the basis for exercise routines appropriate for virtually every user. Steel-Bow and Iso-Bow have set new standards for effectiveness, portability, and affordability. For more information, contact the company at 602-242-4200,
theBullworker.com. —|
116 Club Business Internat ional | APRIL 2012 | Les Mills International (LMI) has
purchased the Fitness Professionals, Ltd. (FitPro) division, which, formerly, was responsible for the distribution of Les Mills programs and products. The transaction makes LMI the exclusive distributor of Les Mills group fitness programs in the U.K. The new Les Mills U.K. office will remain on FitPro’s
premises until next month, after which it will be moved to East London. All FitPro staff previously involved with Les Mills products have been retained by Les Mills U.K. Jill Tattersall, the former CEO of LMI, has been appointed CEO of Les Mills U.K. to manage the transition. For more information, contact the company at
lesmills.com. —|
ihrsa.org
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