CLUB BUSINESS INTERNATIONAL


CONTENTS | APRIL 2012 65


The Carver offers 3D lateral workout


115


YogaFits the bill for club programs


Holmes Place facilities come home


17


Departments News & Know How


15 News CBI’s Eye on the Economy; Equinox ads attract attention; making P.E. mandatory; Holmes Place acquisitions; Cybex settles lawsuit; fitness booming in Brazil; video exercise for elderly; a Total Gym video; group-ex only


29 First Person Michael McDonald discusses “Relation- ships, Results, Retention, and Referrals”


31 On the Move Urban Active’s “Get Active Challenge”; Gold’s Gym assists storm victims; No Smoking at Club Med; Axiom Fitness acquires new planking record; Branson inquires, “What’s Your Stuff?”


Innovations


65 What’s New Innovations from Fiserv, Green Fitness, Octane Fitness, Carver Fitness, First Finan- cial, Harbor Linen, and Scale Down Challenge


67 F.I.T. Extra Because they change how people exercise, total-body cardio machines are surging in popularity


8 Club Business Internat ional | APRIL 2012 | ihrsa.org IHRSA Report


107 First Set Should clubs position exercise as a “feel-good” activity? wonders IHRSA Chairperson Art Curtis


108 Ask an Industry Leader Thomas Kulp discusses club policies for kids, and Whitney Benedetti tells how to add aquatics


111 In Brief CBI offers 10 tips to help you prevail next month at IHRSA’s 10th Annual Summit for a Healthier America


112 Ask the Entrepreneurs Alan Hanford, Nicki Anderson, and Matthew Cofrancesco explain how to make employees feel valued


114 Member News YogaFit’s one-of-a-kind Value Proposition: plus updates from Les Mills, CrossCore, Precor, Bullworker, and many others


122 Calendar Reps


4 Editor’s Welcome


10 Ihrsa.org 12 Letters


120 Marketplace 123 Ad Index


124 Last Rep “What was the catalyst that caused you to join the industry?” asks IHRSA President and CEO Joe Moore


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