ihrsa.org
A PREVIEW OF WHAT’S NEW THIS MONTH ON
IHRSA.ORG
Exercise Your Rights on Capitol Hill >
ihrsa.org/summit
Don’t miss IHRSA’s 10th Annual Summit for a Healthier America, slated for Washington, D.C., next month, on May 1–2. This event is offered at no charge for IHRSA-member clubs and their employees, thanks to generous sponsor sup- port. On the first day, health club operators and other fitness industry leaders will gather to discuss the fitness industry’s most promising opportunities. On the second day, attendees will go to Capitol Hill to meet with their members of Congress to discuss the positive impact that healthy lifestyle choices and exercise can have on America’s health, prosperity, and long-term future. —|
Capitol corps: IHRSA Summit attendees
Log on to
ihrsa.org/summit for full details, and to register for this important event.
Marketing and Selling to Older Adults >
ihrsa.org/webinars
Each month, industry experts offer invaluable insights and advice via IHRSA webinars, which are sponsored by Cybex International, Inc. (NASDAQ: CYBI). On Thursday, April 12 (2-3:30 p.m. EDT), Christine Thalwitz, the director of communications and research for the ACAC Fitness & Wellness Centers, based in Charlottesville, Virginia, will present Marketing and Selling to Older Adults. Participants will:
• Learn actionable tactics for reaching baby- boomer and senior populations;
• Differentiate between the kinds of marketing messages that will be most effective and those that will fall flat;
• Discuss the kind of service that attracts and retains baby boomers and seniors;
• Identify myths and stereotypes that should be avoided at all costs;
Christine Thalwitz
• Discover the keys to creating a boomer/senior- friendly club and culture.
Thalwitz earned bachelor’s and medical technology degrees from the University of Virginia, and, subsequently, pursued a career as a fitness instructor and educator. She’s earned certifications from ACE, AEA, AFAA, NASM, and Stott Pilates. She’s also served as a continuing-education provider for ACE and AFAA, as well as a Body Pump and Body Step assessor for Les Mills International. In her current position, Thalwitz provides ACAC with strategic leadership with respect to brand identity, public relations, outreach, and media coverage, and also oversees the development of organization-wide tools. —|
To register for this webinar or to purchase a recording of it, log on to
ihrsa.org/webinars.
10 Club Business Internat ional
Download IHRSA 2012 Convention Sessions >
Ihrsa.org/store
Did you miss IHRSA’s 31st Annual International Convention & Trade Show in Los Angeles? Or, if you did attend, did you find it impossible to get to every session on your wish list? If you’d like to review these sessions yourself, or to share them with your staff, you can now purchase them as MP3 files at
ihrsa.org/ store. Choose between buying just a few select sessions or downloading the entire set! —|
To purchase the MP3 files, log on to
ihrsa.org/store.
| APRIL 2012 |
ihrsa.org
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