| IHRSA Report | Member News
Those have always been key ingredients of traditional fitness, but they don’t translate well to mind/body activities … or to people experiencing what fitness truly means: a feeling of good health, well- being, peace, and calm. That’s the essence of YogaFit—that’s what it’s all about.”
Members may be the ultimate end- users, but Shaw is equally attuned to the needs of club owners, operators, and instructors. YogaFit’s club-specific programs—including YogaStrength, YogaCore, and YogaFit Sweat—place a strong emphasis on safety, which reduces liability risks. For instructors, the company offers 200-hour, 300-hour, and 500-hour yoga teacher-training programs. “We also have an extensive continuing-education program for instructors,” Shaw points out. “And, each year, we host 10 Mind/Body Fitness Conferences, nationwide, which offer both instructor and consumer programming.”
A number of organizations and club chains now rely on YogaFit’s expertise. The company has exclusive partnerships with 24 Hour Fitness USA, Inc.; Gold’s Gym International, Inc.; GoodLife Fitness Clubs; Can Fit Pro; and the American Council on Exercise (ACE).
Tapping new opportunities Shaw has come far and accomplished a great deal since 1994, but, as far as she’s concerned, YogaFit is still a largely untapped opportunity. “We want to improve our reach in order to get to the masses, and we’re working towards that goal,” she says. “For example, we’ve recently developed YogaLean, which targets overweight and obese Americans, and YogaBack, which addresses back issues, teaching people how to achieve and maintain proper back health.” These and other initiatives, she believes, will help YogaFit make further
YogaFits the bill for health-club-based programs
inroads in the fitness sector. “We want to make the upper management of club chains aware of the importance of safe yoga programming, and of the potential of the YogaFit brand within the club space,” she explains. “I’d like to see more designated yoga studios, designed and staffed by YogaFit, within fitness facilities. Eventually, we’d like to get into the licensing of YogaFit studios in clubs.” As she talks, it becomes clear that Shaw isn’t short of enthusiasm, energy, or innovative ideas.
“This year, we’ll be launching an initiative called the YogaFit Instructor Network, which is designed to provide yoga and fitness instructors with our updated class formats, music, DVDS, and more—that should be a huge market for us. We’re also working on an expanded conference program for consumers. Products and services for the public will be a major focus for us in the future. … Everything we do is in keeping with our primary goal, which is to remain a leader in mind/body/fitness education.” —|
ihrsa.org | APRIL 2012 |
YogaFit Training Systems Worldwide, Inc. Pro Forma
Year Founded: 1994
Year incorporated: 1997
Number of employees: 15 at corporate, plus 60 master trainers
Approximate 2011 revenues: $5 million
2008–2011 percentage growth: approximately 5%–8% per year
Number of instructors trained to date: 200,000 +
Number of members taking YogaFit classes: 1 million +
Club Business Internat ional 115
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