This page contains a Flash digital edition of a book.
COMPANY PROFILE PROMOTION


the administration process away from the club, staff have more time to engage with their members.


How do you help operators promote and market their reward campaigns? Our in-house design team creates, designs, prints and delivers a bespoke range of marketing tools to complement the operators’ own campaigns. It’s a seamless, cost-effective and time- efficient process. We make it easy.


How do your clients keep track of their campaigns and their products? Clients can accurately track, record and monitor the performance of all campaign activity in real time. Our online reporting tools spot trends, examine demographics and monitor performance at an individual club level, thus driving accountability.


You mentioned that technology is the power behind your business? Technology is absolutely fundamental to our business and we invest significantly in this area. Our professional team ensures that we constantly refine and develop technology to ensure it delivers meaningful value to our partners.


The company’s new Facebook tool rapidly drives ‘friends’ to a club’s page


What’s new in the business? Our latest development has focused on social media. Specifically, we have built a promotional tool that can be deployed on Facebook to drive ‘likes’. Via this app, our partners are driving community and communications, and at the same time are creating innovative secondary revenue opportunities – did I mention that our eCommerce Store platform can now integrate into Facebook too? We recently took the drinks brand


Pimm’s from 9,000 to 140,000 Facebook friends in the space of six weeks. Similarly, our partners at Klick Fitness – currently with only 10 clubs – have deployed the technology and already have more Facebook friends than the vast majority of multi-site operators in the UK. That demonstrates the power of this new application: the numbers speak for themselves.


Last year you added D2F FITNESS to your service solutions – tell us more about this We want to become a hub for our health club partners. For years, everyone thought they could not improve on the old ‘refer a friend’ promotional mechanic. We came along and turned things on their head. We’ve fundamentally changed the way that health clubs tackle reward programming. We now aim to do the same in


D2F’s reward solutions are designed to encourage and motivate both staff and members


march 2012 © cybertrek 2012


the fi tness space. We already have a portfolio of well-priced, innovative, high quality branded fi tness products such as Alpha bags, medicine balls, kettlebells,


dumbbells, fi tballs, and the bespoke group training functional piece: XCube. We also offer a full 2D / 3D gym


planning service, specifi cally focusing on functional and studio spaces, as well as REPs-accredited training programmes. Once again, we’re pushing the boundaries and raising the bar. We also have some great people


making it all happen. Geraldine Tuck, our sales and marketing director, brings huge experience and credibility from her seven years at Technogym and has spearheaded our drive into the fi tness arena.


Please give an example of a successful case study D2F began working with Fitness First in 2005, initially providing the company with an e-commerce platform. As the relationship has grown, our service has extended to include projects like the sourcing, storage and distribution of branded/giveaway promotional items. Fitness First uses our reward services to drive referral, ‘join and get’ – where new members can choose a gift – and tactical sales activities. We’re now working closely with


Fitness First in the fi tness area too. We’re assisting with the ongoing development and planning of the chain’s freestyle functional training areas, and are supplying a range of fi tness equipment including the XCube, which we believe is redefi ning functional training.


For more information, call +44 (0)845 862 5350 or visit www.d2fgroup.com


Read Health Club Management online at healthclubmanagement.co.uk/digital 75


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100