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INTERNATIONAL in brief...


énergie Poland & South Africa T e énergie Group will roll out its low-cost Fit4less brand in Poland and South Africa with the signing of master franchisees for both regions. A pilot site will be launched in


Poland, with plans to open between fi ve and 10 clubs in the fi rst two years. Meanwhile Jason Collie, master


franchisee for South Africa, says: “Once we have established ourselves, we will quickly roll out the Fit4less model. T e South African market is perfect for the low-cost franchise concept and an ideal opportunity for any investor.”


NeV takes on Galiani brothers Two of the most well-known operators in the US fi tness industry, Mark Mastrov and the brother duo of Kirk and John Galiani, have formed a partnership. In an agreement announced last


month by New Evolution Ventures (NeV), of which Mastrov is chair and co-founder, the Galianis will develop and operate a collection of health clubs in the Mid-Atlantic region for the company. T e deal includes the Galianis’


Onelife Fitness clubs based in Norfolk, Virginia, as well as Crunch Fitness clubs in Washington, DC, and other new facilities in various stages of development. T e Galianis have also joined the NeV board of directors.


Anytime Australian landmark Fitness franchise Anytime Fitness has sold its 300th franchise territory in Australia, with 130 clubs open. “We’re currently opening about


eight to 10 clubs each month. It won’t be long before we have over 300 clubs open in Australia,” says Justin McDonell, who along with his sister Jacinta is master franchisee for Australia. “We believe that we have a further 50–100 clubs that can potentially open on top of the 300 territories already sold.” T ere are now more than 100,000


Anytime Fitness members in Australia; that number is expected to exceed 300,000 in the coming years.


16 Storch Architects and Hallock Design Group High five for VIDA Fitness


VIDA Fitness has opened its fifth site in Washington, US. Located in the City Vista mixed-use residential development, the club is a US$500,000 redevelopment of a space previously occupied by Results Gym, which closed in 2010.


Designed by Stoneking-von Storch


Architects and Hallock Design Group, the new club offers 2,330sq m of fitness space. This is designed into three main zones. Zone one is dedicated to CV exercise, including a group cycling studio equipped by Keiser. Zone two is devoted to strength training, with equipment from Life Fitness, Precor and Intek. Zone three is reserved for flexibility training and accommodates the group fitness studio, Inner Fitness studio and abdominal stretch areas. There’s also a communal area and a


Energy Fitness opens in Mexico City T e club has been designed by Stoneking-von


The latest Energy Fitness Alex Rodriguez club opened in Mexico City in January. The 3,700sq m club – the third launched


in co-operation with the baseball star – offers a 130-station gym equipped by Star Trac, plus functional training tools including battle ropes, kettlebells and multi- training cages. There’s also a swimming pool, steamroom, sauna and spa pool. Chris Dedicik, MD of New Evolution


Fitness Mexico, the Mexican parent company, says: “Energy Fitness is heavily influenced by Alex, who besides being a legend and baseball star at the international level, is a shareholder of the brand and is engaged in 100 per cent of every detail of the club.”


guest lounge, with a Fuel Bar – offering healthy snacks and smoothies – set to open later in the year. An Aura Spa is also planned – the brand’s fourth location – with the opening scheduled for 2013. The company aims to have eight VIDA locations open by 2015.


NEWS


Baseball star Alex Rodriguez was involved in “every detail” of the new Mexico City club


DiR unveils new initiatives


Barcelona-based health club operator DiR, which introduced a budget membership category across all its clubs last year (see HCM Sept 11, p18), has continued to expand its reach by lowering the minimum age for entry to its gyms. This has now been set at 13 years old (it was previously 14) in a bid to fight childhood obesity and help instill healthy lifestyle habits in young people. The operator has also further


enhanced its online marketing with the launch of Be Reborn. This Facebook-


Read Health Club Management online at healthclubmanagement.co.uk/digital


based campaign is designed to help people reach their personal goals in 2012 – helping them to ‘be reborn’. A Facebook application has been


developed that invites people to propose resolutions in their friends’ Good Resolutions books – the idea being that friends will encourage each other to be active. The user who gathers the most resolutions will win a year’s free membership to DiR. People are also being encouraged to explain, on Twitter, what ‘being reborn’ means to them.


march 2012 © cybertrek 2012


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