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resistance training


“THE ‘BUILDING MUSCLE’ MYTH CAN BE EXPLAINED AWAY SIMPLY THROUGH CLEARER INSTRUCTION”


free workout information online and at the gym via information sheets and staff support, for example, while Virgin Active recently ran a poster campaign in its clubs explaining the benefi ts of resistance training. Meanwhile The Gym Group offers free inductions, focusing not only on how to use resistance equipment but also the reasons why it should form an integral part of an exercise programme. Fitness presenter and programme


developer Steve Barrett believes personal trainers also have an important role to play: “Personal trainers should be talking to members more constructively – quality interactions are key. The ‘building muscle’ myth can be explained away simply through clearer instruction.” Comprehensive staff training is


therefore essential to the effective delivery of member education. Each club operator has its own staff training requirements, but this is an area that equipment suppliers are increasingly focusing on. CYBEX International for example,


which manufactures over 150 unique pieces of resistance equipment, offers


Functional training equipment supplier Jordan Fitness also offers training packages


comprehensive staff training on installation of the equipment – but it also operates a full REPs-accredited seminar programme throughout the UK, developed in partnership with the company’s Institute of Exercise Science. “Throughout the next few months


alone we will be running courses on advanced resistance training, comprehensive cable training and advanced training using functional equipment,” comments Julia Dalgleish, CYBEX master trainer. “By working closely with trainers, we can ensure that they have comprehensive levels of knowledge and understanding at their disposal, which they can then use to effectively communicate the benefi ts of strength training to members.” Functional training equipment


manufacturer Jordan Fitness also runs a full schedule of courses through the Jordan Academy, headed up by director of education Allan Collins: “The demand for our training packages is through the roof. Trainers not only leave knowing how to use functional resistance equipment safely and effectively, but also how to implement their knowledge with their clients straight away.”


Demand from trainers for functional training courses is booming


PRODUCT DEVELOPMENT While equipment suppliers have been manufacturing strength equipment for years, today’s growing focus on resistance training has recently led to a number of new product developments that aim to bring the discipline to a broader audience. As a recent introduction, Matrix’s G7


products now incorporate an integrated automatic reps counter which tracks repetitions, activity time and rest time.


“These design features provide feedback to the user and a simplifi ed workout experience,” comments Jon Johnston, MD of Matrix Fitness. Meanwhile, with a view to making


resistance training more inclusive and appealing to the masses, Life Fitness has recently introduced its Signature Series Stack Wraps. Weight stacks in the Signature Series resistance range can now be covered in different panel options, making the equipment “less intimidating, pleasing to the eye and overall, more inviting to use”. Star Trac’s Inspiration Strength line


has also been developed in accordance with industry trends, employing a softer


54 Read Health Club Management online at healthclubmanagement.co.uk/digital march 2012 © cybertrek 2012


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