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BELIEVE IN BETTER


What leads an operator to choose one fitness equipment supplier over another? Recent contract wins, including Greens Health & Fitness, are testament that Matrix Fitness is doing something right, but what gives Matrix the edge?


T


he brand’s ethos ‘Believe in Better’ is leading to more products being brought to market by Matrix than any


competitor in such a short time frame. 100+ products are scheduled for release in 2012. But it’s not just an exercise in numbers – each product is developed to address the needs of those with vested interest; from gym users to operators, personal trainers to service technicians. Quality and service certainly play a


part too, and parent company Johnson Health Tech (JHT), with its ‘Do it right fi rst time’ policy is in the unique position of having total control over production and manufacturing processes, from raw materials to fi nished goods. Add to this a true passion for innovation, and a skill for listening, and you have your answer. As Mrako Fenster, Director of


Industrial Design for Matrix explains:


“We can’t change what lifting weights is like. We can’t change what walking or running on a treadmill is like, but we can change all the peripheral experiences. “When we’re talking to managers,


they’re telling us ‘My club is too busy at peak times, but I can’t extend it any further’. That tells us machines need to be a little more compact, so the managers can fi t more machines in the space they have, get more customers, and make more money.” It’s this level of attention-to-detail that makes a difference, and the latest


MARKET CHALLENGES


Create a more comfortable & easier-to-use product, with enhanced security features


Provide truly useful design solutions, not gimmicks


Be easily manageable within a facility, including installation, operation and long-term maintenance


Facilitate quick/easy access for service technicians


march 2012 © cybertrek 2012


additions to the Matrix family of CV products are no exception.


ascent trainer® The Matrix Ascent Trainer has been a great success and is used by beginners and athletes alike. James Cracknell when injured and unable to run used one to great effect as his main training method for the Marathon des Sables. Ascent Trainer stride


patterns mimic the body’s contralateral movement; allowing legs and arms to alternate naturally, and strengthening muscles used in everyday activities. The adjustable incline targets glutes, hamstrings and core muscles, while the constant rate of acceleration and fl uid pedal motion provide a much more comfortable user experience. True to their belief in better, the


Matrix Industrial Design Team has taken the existing concept, and elevated the design to even greater heights. Addressing user feedback, the new


generation of Ascent Trainers, whilst even more compact, is also more ergonomic and comfortable. Matrix engineers noticed gym users were holding on to the machine console (which wasn’t their intended purpose), so the engineers created handles that


MATRIX SOLUTIONS


• 10” step depth with colour variations to aid correct foot placement Multiple handrail positions with contoured hand grips for increased security


• Easily accessible console


• •


• •


• Control zone – stops rotation when triggered by an object/person


Dedicated Virtual Active programme with climbing scenarios • Toggle controls to aid novice users


• Locking-adjustable castors Fits through a standard door


• Exclusive step position software, ensuring steps lock at the lowest point for easier entry/exit • Mileage tracking


• Sweat Management System channels sweat away from critical components, extending product life • Integrated, removable cleaning tray helps keep facility fl oors clean


• Rust protection and sealed chain ensure ease of care Straightforward access to drive chain and electrical components


supported this adapted style and made it a feature. The new race style handlebars, similar to those on a triathlon bike, encourage a forward-leaning position that ensures support and comfort for arms and shoulders, and results in even more hip, gluteal and hamstring action. Ascent Trainers are completely self-


powered and cord-free, reducing energy use and saving money, plus allowing for freedom of placement within a facility. They are also compatible with exclusive Virtual Active by Matrix technology, which offers a fully interactive workout experience with real destination footage from the world’s most scenic locations. Mindful of the growth in functional


training, the R&D team has also created a new direction for an existing concept... step forth the Matrix ClimbMill.


Read Health Club Management online at healthclubmanagement.co.uk/digital


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