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resistance training


STAYING


Lauren Applegarth investigates how


operators and suppliers can better champion resistance training


S


ince the launch of the American College of Sports Medicine’s worldwide annual survey in 2007, strength


training has consistently featured in the top 10 list of fitness trends. And last year, it was specifically included in the UK’s physical activity guidelines for the first time: eight to 12 reps for all major muscle groups, twice a week, is the official recommendation. Equipment suppliers, gym operators


and fi tness professionals alike are all enthusiastic advocates of resistance training, highlighting the benefi ts for exercisers of all ages, both genders and gym members who possess varying levels of health and fi tness. “Being stronger can really change people’s lives – it’s something that everyone can benefi t from,” comments former Olympic weightlifter turned personal trainer Mike Causer. So why is it that the cardio


equipment in a gym is so often busier? And why is it so hard to overturn the stereotype of the typical male strength training enthusiast, pumping iron in a ghettoised corner of the gym that others won’t dare to enter? Certainly the fi tness industry has


had to work hard to counter a number of damaging misconceptions and stereotypes that have challenged the popularity of resistance training. “I don’t want to get too big”, “Weights are just for bodybuilders” – these are just some of the responses that Nick Ambrose, fi tness manager at The Gym in Ealing, London, receives from clients. “Resistance training should be the


staple of any member’s exercise regime and it is these misinformed, but sadly prevailing, attitudes and beliefs that hold


march 2012 © cybertrek 2012 STRONG


CYBEX offers courses on advanced resistance training, cable training and advanced training using functional equipment


many members back from making real, measurable progress,” he explains. So what are suppliers, operators and


trainers doing to push strength training, ensuring that users understand the benefi ts and engage in a regular routine that includes its key principles?


EDUCATION IS KEY Overcoming the stereotypes and misconceptions surrounding resistance training is one of the biggest challenges, and here member education is essential. Club and gym operators recognise


that the process of educating members needs to be easy, fl exible and accessible to all age groups. Pure Gym offers


Read Health Club Management online at healthclubmanagement.co.uk/digital 53


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