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REAPING REWARDS


Robert Porter-Smith, founder and MD of the D2F Group, explains how the company’s reward scheme can make life easier – and more profitable – for operators, and looks ahead to its ambitions in the fitness equipment market


What’s your background? I have over 20 years’ experience in sports retailing and marketing, and was instrumental in the success of companies such as Olympus Sports and Sears Sports & Leisure. I now invest in start-up businesses in the fi eld of logistics and e-commerce. I’m founder shareholder of The Retail


People (TRP), which we set up two years ago to take advantage of the immense retail opportunity provided by London 2012. TRP is now the exclusive venue retailer for the London 2012 Olympics – a prestigious LOCOG contract that we were thrilled to win, and which will have a multi-million pound turnover. I founded the D2F Group in 2004,


whose fast yet solid growth is a result of responding to the ever evolving fi tness industry. The potential is hugely exciting.


Tell us more about the D2F Group D2F is a technology, distribution and fulfilment company. It’s probably best known for D2F Rewards – delivering end-to-end reward solutions to encourage, motivate and reward consumers and staff with the latest gadgets, lifestyle experiences and consumer goods. However, the e-commerce shops


that launched the business are still very much to the fore and have helped springboard the company into providing online retail solutions with partners such as Diageo and Amazon. In addition, D2F continues to expand to become a hub for clients, with its vertical offering of branded goods and fi tness products.


Who are your clients? Some of the largest health club operators in the UK trust us with their


brand. We have a very prestigious client list that includes over 50 of the top multi-site health club operators in the UK, with a combined estate exceeding 1,500 sites in both the public and private sectors.


What sets D2F apart from other distribution and fulfilment suppliers? Our technology and logistics platforms remain the cornerstones of our business. Using these two building blocks we conceive, create and deliver innovative solutions that drive improvements in process and efficiency. But fundamentally we believe in partnerships. This facilitates a consultative sales environment whereby the client is constantly driving the direction of future product development.


How do your reward solutions help operators drive sales and reduce costs? Our reward solutions are designed to encourage, motivate and reward consumers and staff with the latest gadgets, lifestyle experiences and consumer goods – all from top brands. Our specialist technology gives your customers a seamless experience, whereby they can choose their reward from the dedicated on-brand website and have it delivered direct to their door. The choice of gifts and client support are all updated and provided by the D2F account management team. Typically, by switching to our service,


Fitness equipment like the XCube is redefi ning functional training zones 74 Read Health Club Management online at healthclubmanagement.co.uk/digital


the client sees a 30 per cent reduction in the cost of incentive activity – and we have consistently proven this. By taking


march 2012 © cybertrek 2012


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