This page contains a Flash digital edition of a book.
While cancer treatment is the domain of the medical sector, health clubs can play a big part in disease prevention


dave stalker fia • ceo


and fear is a fairly strong stick – but it can be very effective. But for gyms to carry out comprehensive health checks, there would be a capital cost of training. In any case, I don’t think the industry


“B


should be telling people they have cancer – that’s for the medical sector.


Nevertheless, I think it could be a positive move for us to outline the risk factors of members’ lifestyles and support them through the changes they need to make. I think people need to be encouraged to take more responsibility for their health and lifestyles, and I think gyms can play a key role in this. The industry also has the responsibility to work with the


community to help people improve their health – for example, through exercise referral schemes. It may seem extreme for the NHS to be refusing operations,


but the NHS can’t remain free at the point of entry if people don’t start to take responsibility for their own health. The messages about obesity, binge drinking and destructive lifestyles is being screamed at us by the media, but still many people retain an ostrich mentality.


” march 2012 © cybertrek 2012


y nature, we all fall into either the carrot or the stick mentality,


sarah woolnough cancer research uk • director of policy


that’s a big step away from where we are at the moment. But many thousands of cases of cancer could be prevented by making small changes to our daily habits. We would support exciting new ways of


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helping people to make lifestyle changes if there was good scientific evidence to


show it worked. And there’s definitely room for more signposting: we need to encourage awareness of the early signs of cancer, and what to do if you have them. But we don’t recommend using fear to motivate people, as research shows it doesn’t work. Cancer Research UK has been at the heart of the progress that


has already seen cancer survival rates in the UK double in the last 40 years. Improvements in survival are partly down to the huge progress in cancer treatments, but they are also due to people being motivated to lead healthier lifestyles – giving up smoking, for example, which has been supported by NHS services that help people to quit. Cancer is a difficult topic for people to talk about, so it’s vital to provide access to good information – with sound scientific evidence behind it – about improvements in diagnosis, treatments and survival. Gyms could help here.


” Read Health Club Management online healthclubmanagement.co.uk/digital 29


e aren’t calling for cancer screening in health clubs –


PIC: WAVEBREAKMEDIA LTD /WWW.SHUTTERSTOCK.COM


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