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news and jobs updated daily on www.healthclubmanagement.co.uk


Health Club Management is IHRSA’s European Strategic Media Partner


news in brief


IHRSA: New Turkish partner IHRSA has a new partner in Turkey, AVV Ltd, and is planning a roadshow in various Turkish and Middle Eastern cities in 2012. With 13.5 million inhabitants,


Turkey’s capital city Istanbul is one of the world’s largest cities, yet it has the same number of health clubs as Vienna, Austria – a city just one-tenth its size. Istanbul is home to several luxury


Sean Kelly MEP, Irish presidential candidate 2011 Mary Davis and Pat Flanagan Institute of Technology Tralee EC Award for Irish-led project


T e European Commission recently announced the Best Leonardo da Vinci Cooperation Projects, which started in 2007 and which cover vocational education and lifelong learning. T ese projects have included a number of initiatives from the fi tness and physical activity sectors. T e EIPET (European Inclusive Physical


Education Training) Project, which ran 2007–2009, was awarded Best Project in the Continuous Training of Teachers and Trainers section for all 2007 projects. T e aim of the EIPET project was to


develop methods and resources in initial physical education teacher training


Events diary Visit www.ihrsa.org/calendar


14–17 March 2012 IHRSA’s 31st Annual International Convention & Trade Show – Los Angeles, California, US


12 April 2012 Marketing and Selling to Older Adults (Webinar)


30 August–1 September 2012 13th Annual IHRSA / Fitness Brasil Latin American Conference & Trade Show – São Paulo, Brazil


1–4 November 2012 12th Annual IHRSA European Congress – Vienna, Austria


and continued training. T e goal was to tackle diffi culties that arise around the inclusion of people with disabilities into mainstream education, as well as associated current defi ciencies in initial and continued training – with obvious learnings for the health and fi tness sector. EIPET looks specifi cally at the knowledge


competence and skills requirements of such teachers, given the rapidly changing work environments. T e main aim was to disseminate the model of inclusive PE teacher training used at the Institute of Technology Tralee, Co Kerry, Ireland to the EU partner countries and beyond.


Hormone that


boosts calorie burn US researchers have discovered a hormone produced by muscles during exercise which boosts the amount of calories the body burns. In experiments with mice, Harvard


Medical School found that inducing greater levels of the hormone – which the scientists named irisin – in obese, pre-diabetic mice led to weight loss, increased energy expenditure, and improvements in insulin resistance (a risk factor for diabetes). Irisin is responsible for altering


ordinary white fat to resemble healthy brown fat. White fat tends to store excess energy, while brown fat helps to burn it. T e theory was, in the past, that people


are born with brown fat and over time, that fat disappears and is replaced by white fat, which is not good for the body.


march 2012 © cybertrek 2012


My Club off ers international fi ve-star standards to the Istanbul market


clubs – including Hillside, My Club and MAC – that off er international fi ve-star standards. T ey all have over 10,000sq m of space, feature indoor/outdoor pools, tennis and basketball courts, spas, pilates rooms and personal training. T e fi rst of a planned chain of


mid-market clubs under the brand MAC Fit is scheduled to open on 15 April. Aſt er just 14 days of presale, there were already 700 members signed up. In addition, the women- only franchise B-Fit has over 275 locations throughout Turkey.


About IHRSA


Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing more than 10,000 health and fi tness facilities and suppliers worldwide. To learn how IHRSA can help your


business thrive, visit www.ihrsa.org Locate a quality IHRSA club at www.healthclubs.com


Read Health Club Management online at healthclubmanagement.co.uk/digital 21


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