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meetings: exhibitions dubai 2012


across the board with strong performances in all key areas throughout the first half of the year. January alone proved one of the busiest months on record for exhibitions in the emirate. For more than 30 years, DWTC has played a central role in the develop- ment of the emirate as an exhibitions hub.


DICEC


Strategically located at the root of Sheikh Zayed Road, Dubai's main artery, DICEC offers a complete expo service, from state- of-the-art halls to peripheral services such as two international hotels, banking and postal services, numerous food and beverage options, and a team of dedicated events professionals.


DICEC offers a total of 90,000 square metres of flexible and versatile exhibition space. The centre's Sheikh Saeed Halls consist of four interconnected exhibition spaces including one multi-purpose hall, known as The Trade Centre Arena. The Arena, which boasts 14-metre-high


Dubai's premier exhibition venue operator, Dubai World Trade Centre (DWTC), which manages the sprawling venues of the Dubai International Convention and Exhibition Centre and Dubai Airport Expo, reported a record surge in visitors to exhibitions, conventions and conferences staged at its venues over the last year.


According to DWTC figures, events com- bined attracted 1,415,000 visitors from more than 155 countries in 2010, with 32,781 exhibiting companies from more than 85 countries. DWTC delivers a strong and diverse calendar of events. In healthcare alone, the venue hosts 13 exhibitions per year, attracting more than 133,000 of the world's leading healthcare professionals to Dubai.


Arabian Travel Market (ATM) witnessed impressive results in 2011, welcoming 2,232 exhibiting companies and a total of 16,636 visitors representing a 15 percent increase in overall attendance, 14 percent more compared to 2010.


Visitors from destinations outside the Gulf (18 percent) showed a moderate increase on 2010 figures, up 3 percent on last year – particularly impressive given the ongoing challenges faced in some countries within the Middle East. The positive trend for Dubai exhibitions in 2011 was witnessed


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ceilings and more than 9,000 square metres of covered exhibition space, can accommo- date events for more than 10,000 standing guests in an air conditioned, all-weather environment. With space for 34 regulation size tennis courts, the arena is able to host a variety of events including weddings, concerts, entertainment events and official sporting and athletic events.


Located adjacent to Halls one to four, the Sheikh Saeed Halls provide a total of 30,500 square metres of covered exhibi- tion space. Flanking the halls is the new Trade Centre Plaza, hosting a mix of cafs and leisure dining restaurants along with dynamic state-of-the-art digital media to provide additional entertainment. The Plaza also includes an open area called the Palm Garden, where gala dinners can be held during exhibitions. These events can either be standing or


seated events and are operated by DWTC's hospitality team through live kitchen stations. The Palm Garden also serves as an infor- mal entertainment area where members of the public can enjoy screenings of live sporting events on a large display screen, similar to those found in other major cities around the world. The Sheikh Saeed Halls and Trade Centre Plaza link directly to the Dubai Metro. It is estimated that 25-30 percent of visitors to the DWTC use the metro facility for accessing the site. DICEC's air-conditioned exhibition halls are all located on the ground level, and can be directly accessed from the loading areas through a series of vehicle entry doors. The venue's versatility is evidenced by the double volume concourse that runs the width of the centre and offers more than 10,600 square metres of addi- tional exhibition space. The concourse


DWTC events attracted 1,415,000 visitors from more than 155 countries in 2010, with 32,781 exhibiting companies from more than 85 countries


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